Iceland, The Food Warehouse and KP Snacks are set to cause havoc this month with the launch of an exclusive new range of potato snacks that blur the line between crisp and chip.
The iconic teams at Hula Hoops and Space Raiders have partnered with the Iceland kitchen to create the new range which offers oven cooked versions of the classic snacks which cost £1.50 per pack.
Shoppers will be able to enjoy their favourite crisps in hot meal form for snacking, lunch or dinner without a crisp sandwich in sight. The unique potato shapes have been created to reflect the exact taste of the real thing, allowing food fnas to grab their snack fix without the rustling.
One of the most iconic and best-loved snacks, Hula Hoops, are bringing their ring-sized hoops into the freezer aisle with a selection of their famous flavours. The range will feature Original and BBQ Beef for just £1.50 (650g).
And tuck shop classic, Space Raiders, will also be invading the freezer as well as the oven with their addition to the range with Beef and Pickled Onion flavoured potato shapes for £1.50 (680g).
Commenting on the new range, David Lennox, Head of Product Development at Iceland, said: “The KP Snacks addition to our frozen food section is a really exciting one."
He continued: “We are always working closely with suppliers to create new and exciting products we know our customers will love and this is one we believe will temp crisp and chip lovers alike.”
Iceland’s exclusive range of KP Snack Potato Shapes are available in stores and online now.
The frozen food specialist has also teamed up with confectionery firm Barratt to create new sweet delights, which are bound to spark nostalgia.
The flavours include childhood favourites such as:
- Sherbert Fountain
- foam Banana
- Nougat
- Cola Bottle
- Milk Bottle
- Wham Bars
- Strawberry Milkshake
- Anglo Bubbly
They iced treats come in packs of four or six and cost £2 each, but you can currently buy two for £3 - shop the full range online at iceland.co.uk.
Iceland's first wave of Barratt's sweet shop inspired ice cream treats sold out repeatedly during summer 2020 and included Flump, Fruit Salad, Black Jack and Dip Dab lollies.
The eight new ice cream lollies are available at Iceland stores and online - and they're exclusive to the retailer so you won't be able to get them anywhere else.
Sally Bentley, Senior Desserts Buyer from Iceland, said: “We’ve been thrilled with the success of the Barratt partnership so far and clearly the range resonates with our customers, who tell us they love the taste as well as the experience of enjoying these ice lollies.
“As an Iceland exclusive there’s nowhere else to get your fix of Barratt sweet shop ice creams.”
For more information about Iceland’s range, visit: www.iceland.co.uk.
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