Veganuary is here - and with it a slew of new vegan products in stores and restaurants.
But nothing we've seen is quite as intriguing as Iceland 's new vegan steaks, which despite being made from mostly mushroom, look very similar to normal meaty steaks.
Costing £2 for two and already in Iceland stores and available to buy on the supermarket's website, according to the online description, Iceland's No Bull Mushroom Steaks are made using 75% ground up mushroom, plus tomato paste and flavourings. There's no word on whether they actually taste nice, but they certainly look the part...
But the mushroom steaks are just one of many new vegan items hitting Iceland stores, with the retailer - who is already famed for its ground breaking vegan range - some of which are the first of their king to hit UK supermarkets.
Some of the new vegan items at Iceland include two new types of vegan burger (both two for £2), as well as an array of traditional British dishes - but re-imagined with plant-based ingredients.
This includes vegan mac and cheese (£2) made with creamy vegan cheese sauce, vegan cottage pie (£2) and vegan cheese and onion pasties (two for £2) with flaky pastry and melting cheese.
Less traditional but just as popular amongst Brits, fans of Chinese food can now get their hands on a vegan friendly Chinese takeaway that doesn't solely consist of vegetable spring rolls, as Iceland has brought in a new and exclusive No Chick Sweet & Sour (£2), which sees soya protein, red peppers and pineapple coated in a tangy sweet & sour sauce for a stunning meal inspired by the flavours of the Orient.
Another classic quick dinner, there's also a No Porkies bacon pasta (£2), a meat feast of a pasta dish with one catch... it contains absolutely no meat.
