The Range has become a "one stop shop" with the new addition of Iceland Foods inside their Gateshead store.
Shoppers have always been able to pick up home, garden and leisure products but can now get some of their weekly shop on the way out too.
The new refit has been weeks in the making and means that there are now more than 80,000 products under one roof.
The Range say they have plans to launch "many more Iceland Foods in-store" across the UK.
Alongside the Iceland refit, the Gateshead store has reportedly made changes in other departments to help improve the customer flow.
Owner and founder of The Range Chris Dawson said: "I believe our customers will be excited to know that they will have access to over 80,000 different products all under one roof, now including Iceland’s great quality food selection."
He added: "We are delighted to provide Gateshead with a new food retailer within our existing branch of The Range and hope that our local customers are pleased with their refreshed ‘one stop shop’ for all their home, garden, leisure and food needs."
