While we're more than accustomed to high street stores slashing their prices at the end of summer, we rarely see the same 50% off sales at our local supermarket. Until now...
As Iceland supermarket has just cut the prices of its food in half in a huge end of summer sale.
And rather than discounting carrots by a few pennies, Iceland has awarded the big discounts to some of its best-selling products, including frozen pizzas, Ben & Jerry's ice cream and even avocados.
The new 50% off price tags will be available both online and in store, although Iceland does note that stock may not be replenished when items sell out, meaning that once it's gone, it's gone.
We've listed some of our favourite products included in the price crash below.
If you're shopping online on the Iceland website, do bear in mind that you'll need to spend at least £35 to quality for free home delivery.
- Iceland Thin & Crispy Chicken Fajita Pizza, 50p (was £1)
- Iceland Crispy Potato Slices, 50p (was £1)
- Iceland Luxury 2pk Chicken & Ham Pies, £1.25 (was £2)
- Iceland Avocado Halves, £1.50 (was £3)
- Iceland Gin & Tonic Popsicles 4pk, £1 (was £2)
- Iceland Classic Chicken, Bacon & Leek with Potatoes, £1 (was £2)
- Iceland Stonebaked Four Cheese Pizza, 79p (was £1.59)
- Ben & Jerry's Moo-phoria Salted Caramel Brownie, £2 (was £4.20)
The huge half price sale also coincides with the supermarket's new Gino D'Acampo range, which launched in stores and online earlier this week.
