NHS workers were left upset at an Iceland policy that stated if they touch a product, they must buy it.
Under the former policy there were a number of measures in place during exclusive NHS shopping hours.
This includes payments on cards only, cleaning stores each day after the exclusive hours and an 'if you touch, you must buy' policy.
Iceland has now apologised for the 'error' and removed it from their website.
An Iceland spokesperson told the ECHO : "This was an error and should not have been posted on our website.
"We sincerely apologise for the offence this has clearly caused, and have immediately withdrawn this guidance.
"We are deeply grateful to the NHS and all key workers for everything they are doing to keep the country running.”
NHS had workers said the policy made them feel 'unclean' and 'contagious'.
Em Morris tweeted: "Iceland foods have decided to treat NHS staff as second class citizens.
"Apparently we are a risk to their staff despite our high level of infection control training and awareness of our actions.
"I personally feel (as a front line member of staff) incredibly insulted."
Also on social media, Dr Mike said: "NHS workers don't have filthy hands.
"We wash our hands better than the vast majority.
"We are not second class citizens.
"Your policy, makes me never want to go into your store again. This is horrible and discriminatory."
Another said: "So according to you the NHS staff are contagious..
"Touch something and they have to buy it as their contagious! I won’t be shopping in Iceland!!"
And Judith Laycock wrote: "Have you seen this from Iceland? If we touch things we have to buy them!
"We are apparently so unclean as NHS staff!! What an insult!"
Sarah Parker, an Infection Prevention and Control Specialist Nurse said concerns over staff were unfounded.
She told NursingNotes : “If anything, NHS workers would be less of a risk than the general public.”
