There's something about Victoria Beckham's flagship boutique that feels eternally chic, with every visit as beautiful as my very first.
A product of designer Rose Uniacke's genius, it is, for eleven months of the year, a forest-green, minimalist retreat amid the hustle of London's Piccadilly. For the twelfth month, it retains its pared-back aesthetic while still feeling subtly festive.
The secret to her success begins with the Christmas tree, standing tall in the entrance. Despite being a commercial space, its pared-back design, comprising nothing more than string lights and olive‑green bows (like these from Amazon), offers a decorating lesson even minimalist enthusiasts will want to replicate in the weeks ahead.
I visited only a few hours ago, and its design continues to resonate (and inspire) how I approach my Christmas decor this year.
Shop the Look
After visiting Victoria Beckham's store, I came home and immediately searched for velvet olive bows – these are some of the closest I could find, crafted from luxurious velvet with delicate thread detailing, bringing a touch of elegance and shine to any living room or entryway.
Simplicity at its finest. These lights provide a subtle, refined glow that enhances your Christmas tree while allowing your bows to take center stage. For a minimalist approach, the polished brass finish offers a sleek, sophisticated touch that's festive but so understated.
Expertly crafted from polyester with a luxurious faux-leather finish, this gleaming gold bow features trailing ties for a graceful, sophisticated aesthetic. Designed for indoor display, it includes a built-in loop for easy hanging on any tree.
Elevate your tree with Victoria way with these exquisite velvet bows, crafted from rich, soft velvet with a lustrous finish. Fade-resistant and durable, they offer long-lasting elegance, perfect for sophisticated Christmas trees and other festive accents.
This pre-lit tree brings instant, Victoria-worthy style to your space. With 2,000 branch tips crafted from realistic PVC and PE needles, it offers a full, cashmere-soft texture that feels luxuriously natural. Simply set it up and enjoy an effortlessly chic, sophisticated holiday statement.
These elegant lights feature a neutral-toned string and a warm, twinkling glow, perfect for enhancing a minimalist tree or serving as a refined foundation for a more lavish decor. Each set includes 150 lights arranged in clusters along the main wire for a delicate display.
The first time I visited Victoria's flagship, I was struck by how it feels like a masterclass in minimalist luxury, and, perhaps unsurprisingly, this continued through the understated holiday decor, as I discovered today.
Upstairs, the interiors feel as curated as those in a private home, with carefully placed antiques – including gilded consoles, vintage mirrors, and 20th‑century designer chairs – that feel almost personal to Victoria. The Christmas decor is just as refined here.
Simple string lights (like these from Amazon) cover the window frames, and there's a bar cart out of shot (but it doesn't need to be the holidays to enjoy a homemade aperitif).
By blending art, antiques, and luxurious textures with minimalist Christmas styling, the flagship achieves a refined, home-like environment where holiday decor feels natural, intimate, and effortlessly chic. This is Victoria Beckham's store, after all.
