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The Mary Sue
The Mary Sue
Ljeonida Mulabazi

‘I’ve been taught about the boujee shampoo’: Woman gets suspicious over North Carolina man’s shampoo. Then she makes him go viral without warning

For some reason, a man having nice shampoo still surprises people. Plenty of us are used to seeing women’s showers stacked with salon-grade products, exfoliators, and expensive conditioners.

When it’s a man’s bathroom, though, there’s often this expectation that he’s using whatever was on sale—maybe even a 3-in-1 bottle that promises to wash your hair, face, and car tires all at once.

North Carolina TikToker Mason Conner (@mconner911) found this out the hard way.

What started as a nice date with someone he liked ended with him being roasted online, not for saying something out of pocket, not for bad behavior, but for having purple shampoo in his shower.

Man ‘gets flamed’ for having good hygiene

“So, funny story,” Mason begins. “It was probably like two years ago.”

He recalls hanging out with a woman he’d just started seeing when she took a shower at his place.

“She had seen that I had purple shampoo in there and came out and was like, hey, what the [expletive]? Do you have like a girlfriend or something?”

Mason explained that he’s blonde, and his mom, who had worked in cosmetology, had taught him about “the boujee shampoo” early on. It was just what he used.

But about two weeks before filming this clip, his mom sent him a TikTok video of a girl inside someone’s bathroom, using the “Someone cooked here” TikTok sound. 

“I was watching and I was like, wait a damn minute—that’s my mother[expletive] shower.” The video had already been viewed tens of thousands of times, with strangers making negative assumptions about him.

“I really just used the bougie shampoo,” he says, adding that he also had “good toothpaste and just good hygienic items around,” which became another point of mockery.

Why is it unusual to see ‘boujee’ hygiene products from men?

Part of it comes down to perception. Surveys and anecdotal accounts often point to men being less invested in personal care, and the market numbers reflect that.

Globally, women’s beauty and personal care products are a $677 billion industry, while men’s sit at about $65 billion.

That cultural bias can make something as harmless as a nice bottle of shampoo seem like “evidence” of something else. 

The product, for the record, is meant to keep blonde hair from turning brassy. 

This doesn’t mean men don’t care about their hygiene—plenty do. But cultural narratives often normalize men doing the bare minimum, so when one does invest in higher-end products, it can be treated like a novelty. 

@mconner911 Like God forbid a boy has good hygiene #fyp #someonecookedhere #cheating #comedy #countrymusic #purpleshampoo #menshygiene ♬ original sound – Mason Conner

Commenters are on Mason’s side

Under his video, viewers backed him up.

“God forbid a boy doesn’t want brassy hair,” one person wrote. Another called it “a green flag.”

One joked, “You can find this type of make and model in Jacksonville?!” While another admitted, “I’d die for a man who has good hygiene.”

The Mary Sue has reached out to Conner via TikTok direct messages.

Have a tip we should know? [email protected]

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