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TechRadar

James Davidson

I test OLED TVs for a living and these are the best Prime Day deals on my favorite models

LG Samsung TechRadar Panasonic Sony

LG C5 listing image with deer in snow on screen .

Amazon Prime Day has arrived and runs today and tomorrow, October 7-8, and I've been searching through all the best Prime Day TV deals with one area in mind: OLED TVs. And thankfully, there's more than a few good offers around.

• Check out Amazon's full Prime Day sale

Of the deals I've seen so far, for the US and UK, one deal comes out on top: the LG C5. In the US, you can get the 65-inch LG C5 for a record-low $1,372.99 (was $2,696.99) at Amazon US. If you're in the UK, you can get the 48-inch LG C5 for £972 (was £1,199) at Amazon UK. Both these deals are record-low prices and easily two of the best OLED TV deals today.

As one of TechRadar’s TV reviewers, I’ve tested a ton of different TVs over the years. I’ve also been around for more than a few Prime Days, so I know which deals are best to look out for.

OLED TVs always get big discounts during Prime Day. I’ve tested nearly every new OLED TV in 2025, even putting four flagship models side-by-side, and with this year’s selection, we’re spoilt for choice.

It can be tough to know just which OLED TV to buy during Prime Day, so I’ve picked five of the best OLED TVs you should keep an eye on over the coming days. Some of these sets have already hit record-low prices, while some will hopefully get some offers.

1. LG C5

Surprise, surprise, the LG C5 gets the best deals of Prime Day so far, with discounts across the whole size range, including a number of record-low prices. This is easily the best range of deals so far for the the best bang-for-your-buck OLED TV on the market. While there aren’t major changes from its LG C4 predecessor, there didn’t really need to be.

The C5 delivers excellent picture quality for the price, with vibrant colors, strong contrast, realistic textures and refined detail. It even ups peak brightness over its predecessor (1,180 nits to the C4’s 1,065 nits). Whether it's movies, TV or gaming, the C5 delivers on picture quality.

Elsewhere, the C5 carries everything you’ll need for gaming, including 4K 144Hz, VRR (Freesync and G-Sync), HGiG, Dolby Vision gaming and ALLM, with all features supported across four HDMI 2.1 ports. With an ultra-low 9.2ms input lag time, the C5 is one of the best gaming TVs.

The C5’s webOS smart TV platform is intuitive and responsive, and it's got a sleek, modern design. Built-in sound is its weakest link, but it's still pretty solid.

2. LG C4

It feels like the end of an era, as the LG C4 has been a consistent discount certainity over Prime Day since 2024, but now stock is thin and the LG C5 has taken the C4's place. This will likely be your last chance to grab the LG C4!

Much like its C5 successor, the LG C4 ticks all the boxes and does so for better value than any other OLED TV. It currently sits at the top of nearly every TechRadar TV best-of list, and that’s because it really is the best value TV on the market.

Picture quality, sound quality, design, gaming – you name it, the LG C4 has it. It really does deliver the best bang for your buck and is top notch for movies, TV shows and gaming.

3. Samsung S95F

If you've been looking at getting an elite OLED TV, Prime Day seems to be the perfect time, as the Samsung S95F has had big discounts. While the offer in the UK is certainly the most impressive, the $400 you save in the US is a healthy saving in its own right!

The Samsung S95F is Samsung’s flagship 2025 OLED TV. It may be one of the most unique OLEDs on the market thanks to its Glare Free 2.0 screen, which reduces mirror-like reflections for easy daytime viewing.

The S95F’s Glare Free screen greatly improves on its predecessor, the S95D. Blacks are deeper and more accurate, resulting in more powerful contrast. It also delivers bright, vivid colors, and its refined, crisp textures give images a 3D-like look.

The S95F carries a full set of gaming features, including 4K 165Hz, VRR(FreeSync and, for the first time, G-Sync), and ALLM, all across four HDMI 2.1 ports. The Samsung Gaming Hub is also an excellent portal for cloud-based services such as Xbox and Luna.

Its sleek, slim design is another highlight, with the One Connect Box external connection box providing a great way to keep cables tidy. The S95F’s built-in sound has pinpoint accuracy, and Samsung's Tizen smart TV platform is the best it's ever been.

4. Panasonic Z95B

Panasonic is traditionally pricier than its OLED rivals, but even its getting in on the Prime Day discounts! To net such a big saving on this OLED TV is a welcome sight and in the UK, it's cheaper than all of its major rivals for Prime Day.

Panasonic’s flagship OLED TV, the Z95B, was the top pick in a four-way OLED showdown test I conducted, and is my overall top TV pick for 2025. While it may not have as many features as its LG and Samsung rivals, it excels in handling the video and audio fundamentals.

The Z95B’s colors are rich and deep, and it has superb contrast and shadow detail, natural textures and solid upscaling. With a 5.1.2-channel speaker system, including an external bar for left, right and center channels, the Z95B’s sound is powerful, precise and expansive enough that you don’t need a soundbar. As far as all-in-one TVs go, the Z95B sits at the very top.

Its design may be thicker than rivals, but that’s necessary for housing its substantial built-in speakers. The Z95B’s Fire TV interface is intuitive and it has a good amount of gaming features, including 4K 144Hz, VRR, Dolby Vision gaming and ALLM.

5. LG B4

LG’s most affordable OLED TVs, the B-series, deliver an awesome set of features and great performance for cheaper than any other OLED. Stock may be running low for the LG B4, but there are still some deals to be had. Realistically, this is likely your last chance to pick up the LG B4, especially for these sorts of prices.

The B4, a 2024 model, delivers the deep blacks and strong contrast OLED fans love, and has natural, rich color. It lacks the brightness of step-up OLEDs, but really does deliver in every other area, making it a superb option for movies and TV.

The B4 even comes with a full suite of gaming features – 4K 120Hz, VRR, ALLM and Dolby Vision gaming – as well as the same ultra-low 9.2ms input lag time as the LG C4. It's got a solid design, a smooth and user-friendly webOS smart TV platform, and a full suite of connections, including four HDMI 2.1 ports.