An Irish radio station has changed its name to Obama FM to celebrate tomorrow's inauguration of Barack Obama as the 44th US president. But the station, i105-107fm, isn't just jumping on the bandwagon – oh no! – it is broadcasting all day today from Moneygall in County Offaly, the ancestral home of Barack Obama's great great great grandfather. Almost family? They ARE family! A local baker has also joined in the fun by creating a new variant on traditional Irish fruit bread, brack, called Barack's Brack – get it? – and they've even got their own battle bus. Such has been the success of today's rebrand that the station's programme director Alan Swan said it would be sticking with Obama FM for another 24 hours at least. Can Monkey foresee a permanent rebrand? Yes I can! Although, er, probably not.
