This afternon sees the launch of i-mode in the UK, under the auspices of mobile phone network O2.
If you haven't heard of i-mode before, it's probably best explained as a better web-surfing experience for mobiles. Forget Wap, which never lived up to its promise, i-mode is an easier way to surf around on your phone, and for content providers to produce mobile-specific information. But it's still a walled garden approach, and I think we need better approaches to free web surfing (something like Opera's mobile browser)... but in the meantime, it's a development worth looking at.
And here's the most interesting thing about it: the launch is lined up "with content partners including the BBC, BSkyB and online bank Egg".
