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ABC News
ABC News
National
By Dominic Cansdale

'I may have had a few wines': Will our wacky iso habits depart with COVID-19?

Kylie Chicco, aka Rosie Cow,

In the past several months, people have been wearing costumes to take out their wheelie bins, videoing mock press conferences about house chores, and dressing up as animals to go for a walk.

In Ormeau on the northern Gold Coast, Kylie Chicco and Phoebe Hill have been going on regular walks around the neighbourhood — dressed as a cow and a panda.

"I've got a child myself and I know she's struggling with the whole not being able to leave the house, being stuck at home, but she's at the age where she can't understand," Kylie Chicco, aka Rosie Cow, said.

"So I thought it'd be great just to give other families the chance to smile even just for five minutes, and forget about what's going on in the world."

But as restrictions begin to gradually ease, is eccentric behaviour like this also going to fade away?

'The shackles have come off'

Ms Chicco said the idea behind buying the animal suits came from a bit of online shopping.

"I may have had a few wines and went online and ordered one," Ms Chicco said.

Ms Hill said she had a choice between panda or a giant aubergine but thought "a panda would be more funny".

With shops closed and time to burn, these odd online purchases are something Dr Paul Harrison, consumer behaviour specialist at Deakin University, has noticed.

"The shackles have come off," he said.

"People don't know how to operate in these conditions so they're doing quite wacky things."

Dr Harrison said that even in a time of isolation "we like to connect, we like to be noticed", and that online shopping had offered people a bit more creativity.

"People are buying things that they may not necessarily buy in a bricks-and-mortar store," he said.

A bit of dopamine and social media

Dr Harrison said there was a "purposeful strategic process" behind online shopping that encouraged more creative purchases.

"The buying process is a lot quicker... there's a lot less perceived risk," he said.

"If they can move people from desire to behaviour as quickly as possible, people don't have time to change their mind.

"You get that dopamine burst when you bought it."

Dr Harrison said: "We've been able to slow down, to think about the things that make us happy.

"You can see what's happening in people's life through social media, when you're driving around in your car.

"It's about trying to find a way to connect with others and... it's nice to wear something bizarre or be on the street having a sing, and have people smile at you.

"Built into that, too, is this very surreal world we currently live in, so people are buying surreal things."

How weird will we stay?

While Ms Chicco and Ms Hill have become neighbourhood celebrities, their intention is to hang up the suits when warmer weather returns.

"We're going to hibernate in summer, not going to lie," Ms Chicco said.

But Ms Chicco said that with "half the neighbourhood out, waving, smiling" when they went for a walk, there was a sense of real community connection.

"We had three young girls follow us around the whole street," she said.

"You can still have fun and everything is going to be OK."

Dr Harrison said while there was no clear answer for whether weird behaviour would persist in a post-coronavirus world, "we won't go back to everything being exactly the same".

"What people are dealing with is a mystery, it's not a puzzle to be solved," he said.

"We found a way to stay at least at some level of okayness with our lives... we'll adapt to the world that's imposed on us."

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