H&M's annual designer collaborations bring fashion month standouts—Simone Rocha, Erdem, Mugler, and so on—to shoppers who aren't usually wearing runway drips like the celebrities they follow. Still, something tells me even Selena Gomez and Rihanna will line up for Magda Butrym's affordable H&M collection, a rosy selection of new arrivals available today, April 24. Marie Claire editors already tested the collection—and we found at least ten pieces worth waiting in line for.
Butrym's rose-adorned dresses have amassed a garden of celebrity fans over her decade in business. Rihanna and Jennifer Lopez gravitate toward the Polish designer's skintight draped dresses and thigh-high boots. In her bride-to-be style era, Selena Gomez has reached for several white floral dresses with Magda Butrym tags. Models Taylor Hill, Elsa Hosk, and Barbara Palvin also can't seem to leave the house without one of Butrym's roses blooming from their shirts or bags. The H&M collaboration now brings those fan-favorite motifs—and more—to the masses.
Perusing the first images of Butrym's H&M collaboration, celebrity beloved silhouettes are present and reworked into budget-friendly form. Pricing ranges from under-$100 sandals to $549 for an elaborate rosette dress. Sizing, meanwhile, is in the XXS–XXL range. For the shoppers who want an introduction to Butrym's core aesthetic, there are clingy bodysuits and tops in shades of black and blush pink, set with an oversize 3-D rose at the neck.
Designs get more advanced, and A-list-appropriate, from there. A red mini dress resembling a bouquet of roses seems destined for Rihanna's playful wardrobe, while PVC-heels set with a peony flower line up perfectly with J.Lo's naked shoe collection. Bodysuits styled to sheer black tights and coordinating heels are all but begging for placement in Dua Lipa's next music video.
Across the collection, "Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand," designer Magda Butrym said in a press release.
Adds Ann-Sofie Johansson, H&M Creative Advisor, "The collection is full of vitality and joy and speaks to Magda’s exceptional skill for interpreting contemporary femininity in rich and unique ways."
While the collection has all the makings of a step-and-repeat standout, Magda Butrym's H&M collection isn't only for A-listers who've worn her original designs. "I really see this collection as a chance to invite people into our world," she said. Marie Claire editors accepted the invitation by testing several of the pieces weeks before they hit stores.
Read on for our honest thoughts, and to shop highlights from the line.
Editors Review the Magda Butrym x H&M Collaboration
Halie LeSavage, senior fashion news editor
"I've reported on Magda Butrym's celebrity cameos on the red carpet circuit for years now, so I was excited to experience how her designs translated to an everyday context. Sizing can be tough for me in mass market collections, though (I wear a US10 or 12). I decided to review pieces from the H&M collab that I knew would fit in my wardrobe and fit me without compromising: an oversize, embossed T-shirt, a lace-coated shoulder bag, and floral bomber jacket. I have to say, the tee slotted right into one of my favorite formulas with a midi skirt and Repetto flats for work. The cotton had a high-quality weight (but didn't feel overheat me on my commute to work), and the embossed floral did the work of a logo without looking like a logo.
"The lace bag, meanwhile, was the perfect size for carrying picnic supplies to Central Park over my shoulder. And when I had an early April wedding, I held it in the crook of my arm like a very boho clutch. The printed bomber jacket ended up feeling a little too loud for my wardrobe—it's a very bold rose print! When I shop the collection for real today, I'll swap it for a scrunchie in the same fabric to brighten up my everyday low buns."
Emma Childs, fashion features editor
"The theme of my summer style is juxtaposition—clashing pieces together that are so wrong they circle back around to being so right. When news broke that H&M's latest designer collaboration would be with Magda Butrym, a Polish creative with a penchant for soft rosettes and floral accents, my fashion editor antenna went all the way up, particularly because of the PVC pumps with baby pink roses sandwiched at the heel. I knew the garden-fresh naked shoes would lend themselves to countless unexpected combinations, like girly-meets-grunge or a flower-power wild child crossed with a track star.
"My theory proved correct when I test-drove a pair by styling it with bubble gum pink Relax Lacrosse athletic shorts, an Everlane white button-down shirt, and a sculptural hair clip from Copenhagen's It accessories store, Pico (a very kind gift from one of Halie LeSavage's CPHFW seasons). In addition to offering close to endless styling possibilities, these three-inch flower heels were also surprisingly comfortable and secure, enough for me to handle SoHo's cobblestones without breaking a sweat."
Lauren Tappan, fashion editor
"While the Magda Butrym x H&M collection is filled with statement pieces like radiant dresses and rosette-adorned tops, it's worth noting that the assortment also boasts its fair share of versatile staples. I recently tried on the collab's Oversized Wool Blazer and Baggy Pleat-Front Jeans, which have swiftly worked their way into my spring capsule wardrobe. Stitched with padded shoulders and wide lapels, the bold blazer embraces a power suit appeal that's ideal for days in the office. Given its roomy silhouette, this layer works well alongside T-shirts, button-downs, and sweater vests.
"As for the pleat-front jeans, these bottoms champion fashion's wide-leg denim trend with a billowing construction that delivers an undeniable dose of drama. Not to mention, the high waistline and relaxed cotton fabric offer ample comfort. That said, these pants run a bit on the larger side, so I would recommend sizing down if you want a secure fit throughout the waist and hips. Overall though, I've fallen for both styles and can easily see myself wearing them on repeat this season."
Julia Marzovilla, fashion commerce editor
“I was surprised by how elevated these pieces fit (and looked) when I tried them out this weekend. My favorites of the three that I tested were the pink halter top and the skirt. While I would buy all three pieces and wear them, I found that the halter bodysuit would have fit better if I had been a few inches taller, since the top wasn’t adjustable and I wasn’t able to get the support I needed. The pink halter top, on the other hand, was incredibly supportive and soft. The skirt fit true to size and sat right at my hips and didn't require any kind of hemming or alterations.”
