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Evening Standard
Evening Standard
Peter Bevan

I'm a stylist and these are the best premium fashion deals in Amazon's Big Deal Days

Street style at Paris Fashion Week Spring/Summer 2026 - (AFP via Getty Images)

October’s a great month for a wardrobe refresh because it’s when cold season staples really become essential.

That means it’s time to unpack your knitwear, dig out your coats, and start thinking about if there are any gaps in your winter rotation. The good news? It’s also the month when Amazon hosts its Big Deal Days sale, which includes a great selection of new-season fashion deals.

In fact, the sale is happening as we speak. We’re currently in the midst of the two-day event, which ends at 11.59pm on Wednesday, October 8. Though you’d be forgiven for assuming Amazon is not a hot destination for clothing deals, there’s actually a good selection of brands in the sale across menswear, womenswear and accessories.

But there’s one snag: unless you’re a seasoned professional, it can be tough wading through the thousands of entries on Amazon Fashion to dig out the products which are actually worth your time. But that’s where I come in.

Not only have I covered Amazon’s sales for years, but I’m also a fashion writer and stylist with years of experience across menswear and womenswear. I’m abreast of the latest trends, well-versed in the classics and always up-to-date on the best pieces from the new collections, so I can point you in the right direction.

My top tip? Amazon’s sale is the best time to stock up on classics you’ll wear again and again. Try not to be lured in by the promise of an amazing deal if it’s just an impulse buy which will just live in your drawer, tag on, until it inevitably ends up on your Vinted. Instead, think about whether the piece you’re buying is something which will make its way into your regular rotation, regardless of the discount.

It could be a new pair of jeans, fresh basics, some knitwear, the latest sneakers or some party szn jewellery ready for December. Either way, you can browse everything from Tommy Hilfiger to GANT, Adidas and Swarovski in the sale.

Or, you could cut out the middle man and just shop my edit of the best bits below.

You, and your discounted wardrobe, can thank me later.

Shop now

Womenswear

Swarovski Imber Emily Collection Tennis Bracelet

Every girl needs a tennis bracelet in their jewellery box – especially in December. It’s the touch of sparkle that makes basically any outfit party ready. Even better when it’s nearly half price at 44% off.

Was £99

Buy now £55.00, Amazon

VERO MODA Women's Vmkerriultra Short Coated Jacket Noos Jacket

When it's hot one minute and cool the next, a biker jacket is the perfect thing to wrap around your shoulders. Vero Moda's comes in sizes XS - 2XL in a classic black, which goes with practically everything.

Was: £48

Buy now £33.96, Amazon

Amazon Essentials Women's Mary Jane Ballet Flats

The Mary Jane hype is still going strong this season – and this red velvet design is the perfect festive update. If the burgundy’s not for you, mustard and pink are in the sale, too.

Was £21.49

Buy now £17.19, Amazon

Marc O'Polo Women's Cardigan

Now summer’s over, it’s time to live your best Nicole Kidman cardigan life. Now all you need is the mansion and cup of coffee to match.

Was £145

Buy now £69.69, Amazon

Levi’s Women's 728 Hr Wide Leg Jeans

You can’t go wrong with Levi’s jeans. Seeing as it’s the OG denim brand – the original 501 silhouette dates all the way back to 1873 – it makes total sense. The 728 is a little newer on the scene, though, with its modern wide leg and high rise fit.

Was £103.20

Buy now £73.53, Amazon

Adidas Women's Vl Court 3.0 Shoes

If you’re feeling Samba fatigue, why not go for a similar Adidas alt? The Women's Vl Court 3.0 is a great option. Same same, but different.

Was £60

Buy now £36.00, Amazon

Menswear

ULTRAHUMAN Ring AIR

What's that you're after, a subscription-free smart ring with battery life that lasts up to six days? Find everything you're looking for in Ultrahuman's Ring AIR, which offers comprehensive fitness tracking, health monitoring and sleep stats all in one unassuming wearable.

Was: £329

Buy now £279.65, Amazon

Calvin Klein Men's Trunk (Pack of 3)

Let’s be honest, we all relish the annual underwear update that goes hand in hand with gifting. It’s practical, always appreciated and will trigger a clear out that has been so desperately needed.

Was: £42

Buy now £26.66, Amazon

Gant Mens Poplin Shirt

Oxford shirts are a useful layering tool during winter. You can wear them over a vest or a light roll neck or under a blazer or coat – and this blue take by Gant is a real classic.

Was £90

Buy now £46.04, Amazon

Calvin Klein Mens 2025 San Gabriel Padded Woven Jacquard Jacket

With the weather cooling, now is the perfect time to invest in a warm outer layer. CK's padded jacket is ideal for transitional weather and is in Amazon's sale in a variety of sizes and colours.

Was: £79.95.

Buy now £67.95, Amazon

Levi's Men's 505 Regular Fit Jeans

The deals on Levi’s aren’t just for the girls – there’s a good selection of jeans in the sale for guys, too. My top pick? These indigo 505s, which are a winter wardrobe staple.

Was £78.34

Buy now £52.63, Amazon

Amazon Essentials Men's Lightweight Tank, Pack of 6

Tank tops are always handy. When it’s cold, I wear one as an extra layer of warmth that’s beneath most outfits. I usually wear it discreetly, but, if you’re feeling risqué you could have it on show – take a look at the look Austin Butler wore the Puerto Rico screening of Caught Stealing to catch the vibe.

Was £16.20

Buy now £12.96, Amazon

Tommy Hilfiger Men’s Vulcanised Trainers

Who couldn't use another pair of preppy sneakers? From Tommy Hilfiger, say hello to the perfect pair of smart casual kicks.

Was: £52.23

Buy now £31.20, Amazon

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