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The Independent UK

Sabrina Sahota

When is Black Friday 2025? Plus best deals to expect

Black Friday (Topic) Apple Dyson Amazon John Lewis Harry Potter Argos Currys Lego SIMBA (Organization)

From kitchen appliances to games consoles, here’s what you can expect to find discounts on - (The Independent)

Summer is starting to wind down, and the super-prepared among you might already be thinking ahead to Black Friday and Christmas shopping.

Last year, there were hundreds of discounts on wishlist items, with sales across top brands including Ninja, Shark, Lego, Charlotte Tilbury, Apple and more. Whether you’re ticking items off your Christmas gift list or treating yourself to a well-deserved present, we want to help you save on everything from TVs and laptops, to beauty products and gaming.

While we don’t have a crystal ball, the IndyBest team and I have been covering Black Friday for years, so we have a good idea of the products that are likely to see big reductions. We’re going to be tracking all of the best deals in the run-up to and during the sales event, with round-ups on mattresses, sofas, air fryers and much more.

In the meantime, I’ve pulled together everything you need to know about Black Friday 2025.

When is Black Friday 2025?

This year, Black Friday will fall on 28 November 2025, with the sales event running until Cyber Monday (1 December). However, in previous years, I’ve seen many retailers start their sales as early as the beginning of November. I’ll keep this page up to date from now until the official sales start, so you can stay across the best early Black Friday discounts as soon as they arrive.

What is Black Friday?

Black Friday is the biggest sales event of the year. It falls on the fourth Friday of November (the day after Thanksgiving in the US), and is seen as the best time to snap up deals ahead of Christmas. Typically, discounts will continue right through the weekend, until Cyber Monday. I often see popular products, such as the Apple AirPods Pro 2 and Meta Quest 3, reduced to their lowest price ever, making it an ideal time to save on bestsellers.

What are the best brands to shop on Black Friday?

Some brands host just a couple of sales during the year, and Black Friday is often their biggest. If you want to bag a rare bargain, I recommend making a beeline for brands and retailers such as Pandora, Shark, Dyson, Nintendo, Ninja and Sonos. Apple is also one to watch, with Cyber Monday being the best time to save on the tech giant at third-party retailers such as Amazon, John Lewis and Carphone Warehouse.

When it comes to variety and choice, Amazon and John Lewis are your best bets. The retailers sell everything from beauty and fashion to tech, so you can tick off your Christmas shopping list all in one go and save on multiple shipping fees. If you’re after beauty, Boots is the place to shop, while Currys should be your go-to for appliances.

How to avoid fake deals

Black Friday is a good time to snap up discounts on items that you’ve been planning to buy for a while, but it pays to do your research. While there are plenty of bargains on offer, some deals are not as generous as they seem at first. The prices of electric toothbrushes, for example, fluctuate throughout the year, often swinging between full price and half price from week to week. A half-price toothbrush deal on Black Friday might be closer to its normal price than it appears.

If you know ahead of the sale that there’s a particular product you want to buy, check its usual price with online price-checking tools such as Camelcamelcamel (for Amazon products) or PriceRunner. I’d also suggest comparing prices across multiple retailers before jumping on the first Black Friday or Cyber Monday offer you see.

Here at IndyBest, the rest of the team and I keep track of prices throughout the year, so we can spot a decent deal from a dud. Keep an eye on our Black Friday and Cyber Monday guides for top offers on tried-and-tested products.

Why you can trust us to find the best Black Friday deals

The IndyBest reviews experts and I track the price of popular products year-round. We’ve covered Black Friday and other major sales events for years, so we know how to spot a good deal from a bad one.

On top of knowing our way around a sale, we are experts in our fields. We’ve spent countless hours testing and reviewing everything from phones and laptops to beauty products, mattresses, air fryers and toys. We wouldn’t recommend you a product just because it’s cheap – instead, we feature deals on products we’ve tried and tested, or that come from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.