A nutritionist has said parents would be better off giving their children milk than Prime.
Judy More of child-nutrition.co.uk says that parents should be aware of the preservatives and artificial sweeteners in Prime drinks, as well as the caffeine in Prime Energy.
The “hydration drink” from YouTubers KSI and Logan Paul has caused a frenzy across the UK. Teenagers have been queuing outside Asda, where it is supposed to be sold exclusively, in the early hours to get their hands on a bottle and if it doesn’t work out, they may turn to eBay where bottles are selling anywhere from £10.99 to £500.
Prime boasts the drink will "help you refresh, replenish, and refuel" - but nutritionist Judy More says that parents would be better off giving their children milk. “There’s nothing special about Prime,” she says.
Read more: Fans furious as popular Prime Hydration drink on sale for 1,000% of retail price in Durham
“All drinks are hydrating but in my view, you’d be better off giving children milk,” she adds.
Judy pointed to the preservatives and artificial sweeteners in Prime’s hydration drinks and the caffeine found in its Prime energy drinks as ingredients that parents should avoid giving to children. “You should minimise the preservatives and artificial sweeteners that you give children. As with all soft drinks and energy drinks, it is acidic and not good for teeth,” she says.
The drink has been in high demand ever since its initial release in the UK, with its creators confirming that there had been some supply issues. KSI, whose real name is JJ Olatunji, has pleaded with fans to stop buying the drink from unapproved stores.
Reacting to a video from Wakey Wines, a store in Wakefield selling Prime for as much as £100 a bottle, a frustrated KSI says “oh my god no”. He goes on to urge fans to "stop buying it at these prices".
Prime has been approached for comment.
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