The Black Friday Apple Watch deals are still going strong, with these savings drawing to a close today on Cyber Monday. Renowned for being a premium smartwatch pick, particularly if you own an iPhone, I’ve spotted a few standout offers on various Apple iterations. As The Independent’s senior fitness writer, I’ve put hundreds of products through their paces and I frequently wear an Apple Watch. While they can be an investment item, now’s the time to get more value for your money with Black Friday savings.
I’ve discovered the best Black Friday 2025 Apple Watch deals are on the SE model, making this affordable device even more budget-friendly. The latest model in this range is the Apple Watch SE 3 and it has now been reduced to £199 at Very. Alternatively, you can get an Apple Watch series 10 for £279 at John Lewis.
To find out about these smartwatch savings and more, keep reading for my handpicked selection of the best Apple Watch discounts. If you’re still unsure which to go for, get scrolling as time is of the essence – because these deals will end in a matter of hours.
Best Apple Watch Black Friday deals
- Best Apple Watch Black Friday deal – Apple Watch series 10 42mm: Was £319, now £279, Johnlewis.com
- Best Apple Watch ultra deal – Apple Watch ultra 3: Was £749, now £719, Amazon.co.uk
- Best new Apple Watch Black Friday deal – Apple Watch SE 3 40mm: Was £219, now £199, Amazon.co.uk
Best Apple Watch Black Friday deal: Apple Watch series 10 42mm: Was £319, now £279, Johnlewis.com
With the release of the Apple Watch series 11 this year, discounts on its predecessor were predictable, and this one is a doozy. This “reduced to clear” offer from John Lewis knocks our reigning best Apple Watch down £40, so it's worth snapping up while stocks last.
On test, our tech critic David Phelan was left impressed by the Apple Watch 10’s fast processor, large display and sleek design, alongside the wealth of health and fitness tracking features on offer.
“The features that have defined the Apple Watch, from subtle notifications, brilliant mapping capabilities on your wrist and above all, great health features, are all at their best here,” wrote David.
The 18-hour battery life is a bit of a drawback, but this is mitigated by its fast charging capabilities that allow you to fill up the tank in less than an hour.
Best budget Black Friday Apple Watch deal: Apple Watch SE 2: Was £199, now £169, Argos.co.uk
-Amazon-Prime-Day-deal.png)
Being able to buy a new Apple Watch for less than £170 is a rarity. It may be a generation behind Apple’s current crop, but the SE 2 is still a top smartwatch with an impressive stable of nifty features.
“The Apple Watch SE is best for those on a budget,” our Apple expert Dave Phelan writes in his Apple Watch SE 2 review. “It’s the smallest and lightest Apple Watch you can buy. It’s also the cheapest in Apple’s range.”
It lacks the ECG and blood oxygen capabilities of the ultra 3 and series 11, but still includes enough apps and health tracking features to cater to all but the most metric-minded wearers.
Best Apple Watch ultra deal: Apple Watch ultra 3: Was £749, now £719, Amazon.co.uk
The ultra 3 is the cream of the crop in the Apple Watch world. Released this year, it adds hypertension (high blood pressure) notifications and a sleep score to the wearable’s already extensive suite of features.
“The ruggedised Ultra 3 has a lot of Apple Watch superlatives: biggest display, chunkiest watch, longest battery life,” writes our tech expert Dave Phelan in his review. “It has better GPS for more exact run tracking, and a new, exclusive feature: SOS emergency messaging via satellite when you’re in the back of beyond.”
Battery life, my biggest bugbear with its predecessor, has been upped from 36 hours to 42 hours. The watch is currently reduced by £30 on Amazon. Not an amazing saving, granted, but still a welcome discount on a recent release if you were planning to buy one anyway.
If you want to experience the ultra range without parting with 700-plus quid, consider this Amazon deal, which knocks £50 off the Apple Watch ultra 2.
Best new Apple Watch Black Friday deal: Apple Watch SE 3 40mm: Was £219, now £199, Amazon.co.uk
For the first time since 2022, Apple released three new smartwatches this year. The SE 3 is the cheapest of the bunch, and despite only being months old it has already been discounted – you can grab one for less than £200 during the Black Friday weekend.
The slimline design may suit those with smaller wrists better than the rugged ultra, and the SE 3 outperforms its more modest price tag with an impressive roster of features.
In his review, Dave Phelan writes: “The faster processor enables health features like the Vitals app as well as sleep tracking, sleep apnoea notifications, sleep score and heart rate. All of which makes the Apple Watch SE 3 a reassuring timepiece.“
Best looking Apple Watch Black Friday deal: Apple Watch Series 11: Was £369, now £349, Argos.co.uk
Part of the latest wearable release, the Apple Watch series 11 is reduced at a range of retailers including Argos. The Independent’s tech critic David Phelan was left impressed by its gorgeous design, hypertension feature and longer battery life.
Overall, he said “the slender, slick Series 11 is the best-looking option” over the Ultra 3 and SE3, noting the Titanium finish has an opulent look.
Why you can trust IndyBest to bring you the best Apple Watch deals
The IndyBest team and I test a wealth of products across fitness, fashion, tech, beauty and more. We’ll only recommend those that earn our seal of approval.
You can usually find an Apple Watch on my wrist, so I’m always on the lookout for deals on the latest models. This means when sales events like Amazon Prime Day and Black Friday roll around, I can sniff out a great deal while sidestepping deceptive discounts where the RRP has been inflated.
How I selected the best Apple Watch Black Friday deals
As a fitness writer, I keep tabs on the prices of the tech that I recommend. I never want anyone to be spending over the odds (I always try and find the cheapest possible ways to better your health – a case in point is my feature on the cheapest way to improve your fitness). Not only do I keep track of the prices year-round on my favourite Apple Watch models, but I also use price comparison tools to make sure that the discounted prices are as good as they seem. I always make sure to look out for when an Apple Watch has been reduced to its lowest-ever price.
Want more great offers? Check out our guide to the best Black Friday deals 2025
