Black Friday is landing next week (on 28 November), bringing with it discounts on a huge range of products. When it comes to fitness tech and wearables, the sale is the perfect time to snap up pricier items that are rarely on offer. Many brands are launching their deals early, too. Case in point: from 20 November until 2 December, Whoop is knocking £40 off its annual peak memberships and £60 off yearly Whoop life memberships – respectively the middle and highest tiers of the subscription model.
Whoop is a wearable that does things a bit differently. Instead of a screen, it comes as a sleek, discreet band that tracks your health 24/7, helping you fine-tune your daily routine.
And it really works. Celebrities such as Cristiano Ronaldo and Rory McIlroy swear by Whoop, and it even improved my own sleep. By highlighting habits linked to poor nights, it helped me tweak my routine and wake up feeling genuinely rested.
The downside? All that insight comes with a hefty price. Unlike most fitness trackers, Whoop runs on a subscription model, with basic plans starting at £169 per year and going up to £349 for full features. The good news? The price drops a few times a year, and Black Friday is one of the best chances to snag a deal.
Given Whoop peak grants you access to most features and costs less than Whoop life, I suggest plumping for the former if you want optimal bang for your buck. Keep scrolling to find out more about the subscriptions and the savings set to be on offer this Black Friday.
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Whoop 5.0 12-month peak membership: £229, Amazon.co.uk
The mid-tier Whoop peak membership is my pick of the bunch. From 20 November to 2 December, it will be discounted from £229 to £189 at Amazon and Whoop itself. This will make it significantly more affordable than the premium Whoop life membership, which usually costs £349 (reduced to £289 over the Black Friday period).
The peak membership still gives you the brand’s new healthspan feature, which calculates your physiological age based on factors such as sleep consistency, total hours of sleep, daily steps, time spent in different heart-rate zones and time dedicated to strength-based activities.
In her Whoop 5.0 review, The Independent’s fitness and wellbeing editor, Emilie Lavinia, awarded the band a full complement of five stars. “If you have any health goals and the financial commitment is one you can make – Whoop peak works out at less than £20 a month – I’d say the investment in the 5.0 is a no-brainer,” she said.
“During my testing period, my sleep, VO2 max, and daily step count improved, and I got a better sense of how my body was responding to stress and exercise. I was also able to log activities and daily habits like drinking AG1 and electrolytes, red light therapy, massage and symptoms linked to hormones and mood. If the 5.0 helped me achieve that in a month, I’m keen to see what it could do in six months, a year and beyond.”
If you want to use Whoop long term, you will be able to save on the 24-month membership options for Whoop peak (usually £384 but reduced to £344 during the Black Friday sale) and Whoop life (usually £589 but discounted to £529 from 20 November to 2 December), too. This represents a significant upfront investment, however.
The brand is also knocking 20 per cent off accessories, giving you a great opportunity to update your old sweat-soaked strap.
When is Black Friday?
Black Friday 2025 falls on 28 November. As has become customary, the best deals are likely to be available on the day itself, but most brands and retailers will offer significant discounts in the days before and after the event. It is also worth keeping an eye out for unique digital deals on Cyber Monday (1 December).
Why you can trust us to bring you the best deals
The IndyBest team spends each year reviewing top products and tracking their prices. This way, they know which items to recommend and what price point represents excellent value for money.
Emilie Lavinia and Harry Bullmore are The Independent’s fitness and wellbeing editor and senior fitness writer, respectively. They are also IndyBest’s resident health and fitness experts, responsible for testing all the latest gym equipment, exercise machines, apparel, supplements and more. Through this, they know the items that can take you closer to your goals.
Want great discounts? Read our guides to the best Black Friday deals for 2025
