Let's face it, Amazon Prime Big Deal Days can be a little overwhelming, to say the least. You just have two days to make the most of big discounts, but where should you start? I spend untold amounts of time shopping online, and whilst Amazon might not be your first port of call for fashion, I'm here to prove you just need to know where to look.
With a focus on curating a autumn capsule wardrobe in mind, you might be tempted by some of the big name brands on offer, like Levi's, Birkenstock and Spanx. But Amazon is also the place to go for impressive designer lookalikes, plus the tools you need to ensure the clothes you already have look their best.
I'm a big one for investing in anti-trend pieces that will work hard in my wardrobe, so I've compiled a list of the twelve items you should be taking to the checkout. My pro tips for shopping for fashion on Amazon? Filters will be your best friend...
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I recently tested these as part of our search for the best slippers, and I really do think they could give the UGG Tasmans a run for their money. The faux fur is super soft, and the sole is seriously sturdy. I even wear mine with jeans out of the house.
Now I know a lot of people snap up the Sinophant leggings on Amazon Prime Day, and for a little under £8, I can't blame you. However, these Spanx seamless leggings will really last. I wear them for everything from running errands to practising yoga, and they make you feel sculpted without the intensity of Spanx's shapewear.
This fabric shaver completely revolutionised my wardrobe when I bought it, and I've been recommending it to woman&home readers ever since. It gently removes pilling from knitwear, coats and any fabric where bobbles build up. It's gentle on cashmere, so you can feel confident in spending a bit more on cosy jumpers. It's also surprisingly satisfying to do!
The Belle Poque jeans are the comfiest I've ever tried. They're made from a really soft fabric instead of rigid denim, and they have a stretchy waistband, which is great if you're pear-shaped like I am.
It's winter boots season, and this is the Sorel style that look more like trainers. Scarlett Johansson wore these in another colour and I've been in love ever since. For less than £40 they're coming with me to the checkout for sure.
woman&home's Fashion Writer Molly Smith has this bag and loves it. She calls it "the ultimate accessory if you’re looking to add a pop of colour to your current handbag rotation - it comes in 9 colourways! The exterior is super soft and supple, that could easily be mistaken for real suede or leather, and the beige lining make this bag feel high-end. It's ideal for taking on weekend outings or for evenings out."
I'm really impressed with these. When they arrived I thought they were too small on the waist and too long in the leg, but they're the most perfect-fitting jeans I've found in a while! The fabric is really soft and the silhouette feels fresh for 2025.
These made it onto our shortlist of both the best white trainers and the most comfortable trainers - that's how good they really are. £25 is about as budget-friendly as I've ever seen them anywhere.
Fashion Director Paula Moore recommended these designer lookalikes to me, and I haven't stopped thinking about them ever since. The gold detailing at the ends of the arms is almost like little earrings - talk about getting more for your money!
Radley London bag deals were top of my list when Amazon Prime Day prices kicked in this morning. You can always find some incredible discounts on their beautiful bags, and I love the rich plum colour of this one.
When I first recommended this, it was £99 on Amazon, so I promise £63 is an amazing price. Another tool that transformed the way I wear my clothes, if you're going to a wedding abroad, this is a non-negotiable. Crinkled clothes can really ruin your look, and this easy-to-use bit of kit is quicker than ironing and kinder to delicate pieces. I've had this for a few years now, and it's never let me down.
Finding the best jeans for your body type isn't an easy task, but my top recommendation will always be Levi's Ribcage jeans. You have to try them to believe quite how flattering they are, and once you're sold, you won't look back. This is the ideal blue wash, and they're smart enough to be a key component of your autumn capsule wardrobe. One reviewer wrote: "I’ve been buying Levi’s jeans from Amazon and they’ve been the best prices I can find on the internet."
The shopping event runs until midnight tomorrow and it's exclusively for Prime members. There are some amazing bargains to make the most of - I've barely even scratched the surface with my list of must-haves!
You've probably already got a wish list of household items and tech, but don't make the mistake of forgetting fashion.
