I'm A Celebrity winner Giovanna Fletcher had Eamonn Holmes eating his words after his 'rude' dig against her on This Morning.
Author Giovanna upset the bookies odds going into the final, by beating Jordan North to win the show's first Wales-based series and become Queen of the Castle.
Giovanna looked stunned when Ant and Dec revealed her as winner and, while she still might not be aware of what the veteran presenter said about her prior to I'm A Celebrity starting, her victory certainly puts him in his place.
Giovanna, wife of McFly star Tom, is a very popular author, influencer and podcast star with a legion of followers but Eamonn had clearly never heard of and was very dismissive of her during a chat about the rumoured line-up on This Morning last month.
Chatting to guests Gyles Brandreth and India Willoughby, Eamonn said: "AJ Pritichard the dancer from Strictly is in there, Russell Watson and the favourite is someone called...never heard of her...Giovanna Fletcher 4/1...who's she?"
Wife and co-host Ruth Langsford replied: "Yes, yes, she does podcasts and writes books," but Eamonn retorted: "Never heard of her...anyway Gyles."
Viewers pulled Eamonn up for his comments at the time. Taking to Twitter, one blasted: "Eamonn is so bloody rude!" and, echoing those sentiments, another tweeted: "Why is Eamonn Holmes such a p***k!!"
Another posted: "Very rude of @EamonnHolmes talking about Giovanna like that on @thismorning just now. Sorry to hear that you’re so out of touch Eamonn, maybe try doing your research next time."
