I'm A Celebrity star Giovanna Fletcher has been rumbled for using a waving signal throughout the reality show.
Viewers have noticed that the 35-year-old author has been regularly touching her nose and wiggling her fingers whenever her name is called by hosts Ant and Dec.
Fans have taken to social media to ask what it's for with some irritated by the gesture.
"Giovanna with that nose wave signal thing," tweeted one.
"Is it a conspiracy?" asked another.
"Sorry why is no one talking about that weird nose wave thing that Giovanna does on I'm A Celeb?" asked another.
"If Giovanna does that nose wave thing I’m off," tweeted another.
But it turns out, she's doing the signal as a sweet signal to her young sons Buzz, six, Buddy, four and Max, two to reassure them she's okay after moving into her temporary home at Gwrych Castle in north Wales for the ITV reality show.
Her McFly musician husband Tom Fletcher has confirmed this is the case as he shared a photo of Buzz making the same signal on Instagram.
"I find it funny how people get triggered over a mother giving it a little wave to her three kids, clearly you’re no fun at parties," said another viewer.
"Imagine not realising Giovanna is doing that wave for her kids watching," said another fan.
And another, singing her praises, said: "Makes hand signals for her kids every time she's live, luxury item was an S Club 7 disc to dance to.
"When Jessica's in doubt she says to herself what would Giovanna do, is nothing but lovely and supportive to EVERYONE... when I say most underrated campmate!!"
