I'm A Celebrity ... Get Me Out of Here! returned last night and many fans slated the show within minutes of the first episode airing.
The hit ITV show, presented by Ant and Dec, has been slammed by viewers who claim they don't know who half the celebrities are.
I'm A Celebrity... was on at 9pm last night (November 21) but many have been less than impressed by the stars taking part, Birmingham Live reports.
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This year's line-up includes David Ginola, Louise Minchin, Snoochie Shy, Richard Madeley, Frankie Bridge, Kadeena Cox, Matty Lee, Naughty Boy, Danny Miller and Arlene Phillips.
One man, going by the name of Jack on Twitter, wrote: "I know about three people from #ImACeleb this year."
MumfordSays added: "Really getting loose with the definition of 'celebrity' these days."
"I'm usually so so excited for I'm a Celeb but some of the celebrities they've chosen seem so dull that I'm wondering if I'll lose interest this series. I'm sure they'll soon prove me wrong!! Maybe they're more likable than I'm presuming #ImACeleb," Cheeky sausage said.
Ash wrote: "Using the term 'Celebrity' very loosely this year!! #ImACeleb."
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Alan Bretherton commented: "Scraping the barrel with these men #ImACeleb."
And Callum Patrick asked: "Who the f*** are half of these ? #ImACeleb"
Sir West of the Ham said: "Possibly the least celebrity line up on #ImACeleb."
And Newman wrote: "Perhaps they should call it "Who's the Celebrity in here " ? #ImACeleb"
Andrew Brown added: "Worst line up ever so far."
