A shop selling I'm A Celebrity... Get Me Out Of Here! merchandise has opened in a Welsh town centre ahead of the latest series being filmed at Gwrych Castle.
The castle is currently closed until spring 2022 as Ant and Dec and the crew move in to start prepping and then filming the latest series of the reality show - the second time it has relocated from Australia to Wales due to Covid restrictions.
And with the castle closed to the public, Gwrych Castle has opened a shop in Abergele town centre, taking it back to its grassroots and selling all things I'm A Celebrity...
Read more: I'm A Celebrity 2021 line-up: The full list of rumoured stars set to head to Wales
Mark Baker, founder, and chairman of the Gwrych Castle Trust, said: "It brought us to the heart of the community, we are very much a grassroots charity which started out in the town 25 years ago and it is nice to be able to come back and have some direct engagement with people."
In the town that is gripped by I'm A Celebrity fever, the public reception to opening the shop has been strong.
Mark said: "It gives a bit of focus for the show because people can't physically go up to the castle, they can watch it on TV or they can experience a bit of it here in the shop."
Find out what's happening in your area:
The shop was created in partnership with ITV, which broadcasts the reality show, and is currently stocking items such as slogan T-shirts and mugs.
There is also the chance for a photo opportunity on the throne of last year's winner of last year's I'm A Celebrity winner, Giovanna Fletcher, and there will be a selfie trail around the town later this year.
You can find the shop in a former bank at 67 Market Street, Abergele, and the castle has more exciting plans for the future with interactive experiences and more merchandise to come.
The shop will be open until spring 2022 when it can move back into the castle and it is open every day from 10 am-4 pm.
To get the latest What's On newsletters from WalesOnline, click here
