I'm A Celebrity viewers have shown their dedication to the new series already.
And now that is turning to the celebrities themselves with Vernon Kay making viewers realise something they hadn't before.
The Bolton TV star entered camp at Gwrych Castle, Abergele, on Sunday alongside nine other celebrities and has already made an impact.
Some fans of the ITV reality series have been left swooning over Vernon and they have made their feelings known on social media.
"Does anyone else fancy vernon kay?" quizzed one.
Another said: "PLEASE DONT TELL ME I’M THE ONLY ONE WHO FANCIES VERNON KAY."
"Ever since I watched Vernon Kay take a shower I fancy him a little bit more every episode and I am SHOOK," added a third.
A fourth added: "8 months in lockdown has really got us finding VERNON KAY attractive."
"Blimey! Vernon is still a bit fit isn't he! My crush from watching T4 back in the day has been reawakened," another said.
Others, however, have been left a little annoyed by Vernon in recent days for doing a lot of name dropping in the last few days.
First, it was a story about seeing Brad Pitt in M&S and Prince William and Kate in their car, to discussing interviewing Tom Hanks in last night's show.
And some people have just had enough.
"How many more celebs is Vernon going to name drop in the next three weeks. I'm a Lidl bored of that already," a viewer tweeted.
Another commented: "Is Vernon Kay paid by the name drop?"
"You could make a drinking game out of how many times Vernon name drops omg," added a third.
