Naughty Boy has revealed that he appeared on Deal or No Deal before he shot to fame.
The DJ and producer was heard telling the story as he appears in I'm A Celebrity... Get Me Out of Here!
On Thursday night, viewers of the ITV reality show heard him telling his campmates that at the age of 23 he had quit working at pizza chain Dominos to appear on the Channel 4 game show presented by Noel Edmonds.
Naughty Boy managed to outdo the banker and walked away with £44,000 during the episode which aired in 2007.
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Sat around the campfire, Naughty Boy, whose real name is Shahid Khan, told his fellow campmates: "I had £10 in my bank account (before that).
"I gave £15k (of my winnings) to my mum and dad and the rest I bought an Audi A3 and built a shed studio."
It was after this his music career began to take shape.
He explained: "Then a year later I met Emeli (Sande) at a showcase in East London.
"I didn't even know who she was. When she sung, I swear, I just thought she was singing to me. It was some kind of love. She’s my musical soulmate.
"That was the first meeting… she said the minute she met me she just trusted me.
"The first album was pretty much just me and her locked away, some of it in my mum and dad's shed."
Naughty Boy added: "Deal Or No Deal gave me the confidence to speak to people that I didn’t know and do it by just being myself. You don’t realise what these little experiences do for you."
Former BBC broadcaster Louise Minchin said: “We all need a lucky break in life, don’t we, and that was his lucky break. I just hope for everyone that they get that moment – look what it’s done for him, its been fantastic for him."
Host Dec then commented: "I love those sliding door moments in people’s lives that changes everything. You know, for Naughty Boy he won that money, built his studio, met Emeli Sande, and became a top record producer."
Ant then chipped in: "Next thing he knows he’s locked in a medieval dungeon at 1am with maggots in his pants and a rainbow crab up his nose."
Dec joked: "Hold on to those dreams kids, one day it could be you."
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