I'm a Celebrity... Get Me Out Of Here! has returned to our screens, with Jordan North and Shane Richie facing the terrifying first Bushtucker Trial.
The pair were locked inside coffins on Monday's episode, where they each had to find codes to open safes in order to bag the much needed stars.
But fans of the show have been quick to compare the Radio 1 DJ to another contestant, who was also petrified of the trials.
"Thought Jordan was about to do a Gillian McKeith," said one viewer.
"Is Jordan North, Gillian McKeith in disguise?" said another.
"Gillian McKeith didn't even go on like that," added a third.
Another fan commented: "Poor Jordan is gonna join the ranks of folk like Gillian McKeith, Jan Leeming, Helen Flanagan etc as the cunt who gets voted to do about 27 Bushtucker trials."
And another said: "We’ve got another Gillian McKeith on our hands ladies and gentleman."
Gillian McKeith ended up taking more than her fair share of trials in 2010, after her dramatic performances.
On Sunday's opening show, Jordan threw up after being told he had to make his way to the Welsh castle by abseiling.
Some viewers have questioned why Jordan took on the challenge of I'm a Celeb, with one tweeting: "Why did Jordan agree to go on this show?"
Another said: "I love Jordan North but did he ever watch an episode of #ImACeleb before going on the show? Or was he too busy with Beverley Callard fitness videos?"
A third said: "Did Jordan sign up for this show accidentally? Has he actually watched it before?!"
In the end, the duo managed to bag nine out of 10 stars.
I'm a Celebrity... Get Me Out Of Here! continues every evening on ITV1.
