I'm A Celebrity's Jordan North became an instant hit as soon as he entered camp.
This lead to the BBC Radio 1 DJ being forced into multiple BushTucker trials right from the start.
But Jordan, 30, has been let off lately as viewers decided to give him a rest from the challenges and off load them onto the other I'm A Celeb camp mates.
However, viewers have spotted that Jordan may have new competition - and it's not over being crowned the winner.
Jordan struck up a heartwarming friendship with Coronation Street legend Beverley Callard right at the start of their time in Gwrych Castle.
The pair, alongside Vernon Kay, took part in the second BushTucker Trial of the series together which saw them have to eat a variety of stomach-churning dishes.
But things may have changed following Wednesday night's episode - and Jordan may need to watch out.
"Jordan has competition for Bevs affection I tell you. Vernon has stolen his limelight . #ImACeleb," wrote one.
Another joked: "Well Jordan didn't chose Beverley as his second in command. So Bev has moved on to Vernon."
"Jordan when bev picked Vernon and not him #ImaCeleb," added a third.
A fourth said: "Jordan pretending to be fine when bev picked vernon over him #imaceleb."
"Jordan watching his bestie Bev pick Vernon over him," another added.
A viewer also commented: "I feel like Bevlar is cheating on Jordan with Vernon #imaceleb."
Viewers were referring to the fact that Bev, Giovanna Fletcher, Jess Plummer and Ruthie Henshall all took part in a Castle Coin challenge to win a spa treat for four camp mates.
None of the ladies chose themselves with Giovanna picking Hollie Arnold, Ruthie choosing birthday boy Russell Watson, Jess choosing Giovanna and Bev selecting Vernon Kay.
The four chosen celebs then got to enjoy a fruit platter and some time in a toast hot tub away from the main camp.
