I'm A Celebrity... Get Me Out of here! viewers have accused Eastenders star Adam Woodyatt of "going the full Ian Beale" during a row with Naughty Boy.
Fans took to social media to claim Adam, 53, turned into his on-screen character when he clashed with Naughty Boy over camp chores in last night's episode.
Adam blasted the music producer for having a lie-in while he tackled a host of duties in the castle grounds.
The actor told him: "I'm very much a doer.You're very much a sleeper."
One viewer wrote on Twitter afterwards: "Adam Woodyatt is the real life Ian Beale, wow! No acting required."
Another said: "I just can’t.. Adam’s real personality is literally Ian Beale #ImACeleb #imaceleb2021."
A third added: "@imacelebrity sick of Adam Woodyat acting like Ian Beale and being unpleasant to Naugyboy (sic)."
Fans had previously predicted the pair may clash earlier this week and speculated how long it would be before Adam went "full Ian Beale".
One fan asked: "Wonder how long it'll take Adam to go full on Ian Beale at naughty boy #ImACeleb."
Discussing his frustration about Naughty, Adam said: "I got up this morning. I think I was first one up. I’m on cleaning duty – I share with Naughty; except he was in bed. I just cracked on and did everything except the privy.
"Seriously, Naughty’s going to wake up and there’s going to be nothing for him to do. He might as well stay in bed all day. Oh, he is."
After his row with Naughty Adam later visited the Bush Telegraph, where he vented about his frustrations of being on the show.
He said: "Being in here, it does magnify things. It does affect your reactions to things and simple tasks. Especially when the person you’re supposed to be doing them with is in bed."
After the music producer woke up Adam told the star he had done all the chores, apart from the privy.
Naughty Boy defended himself, saying: "It's not the end of the world, Adam."
Adam narrowly avoided being sent home last night and it was Naughty Boy who instead kissed goodbye to the castle in what was the show's fourth eviction.
Prior to Naughty Boy's departure, Arlene Phillips, Kadeena Cox and Snoochie Shy left the camp.
David Ginola, Danny Miller, Matty Lee, Simon Gregson, Frankie Bridge, Louise Minchin and Adam are the remaining campmates.
