This Morning viewers were all left saying the same thing during today's episode as Vernon Kay's brother Steve appeared on the show.
The I'm A Celebrity... Get Me Out Of Here star's sibling came on the ITV daytime favourite to show his support.
While chatting to hosts Ruth and Eamonn, Steve told viewers that he thinks Vernon is "doing really well" and says it's "weird" seeing him on the programme.
"Everything I've seen on the programme is him in real life." He added. "Switching from being silly to helping and caring for people, that's literally like what he's like in real life."
Eamonn then went on to comment on Steve and Vernon's almost twin-like appearance, claiming: "You look like him, you sound like him and you've both got that big thick head of hair."
"Yeah, we're very lucky to have Big Norman, my Dad - he's still got his head of hair and he's 76." Steve replied.
But it would seem it wasn't only Eamonn that thought Steve looks and sounds identical to Vernon.
Many viewers watching the show from home quickly took to social media to say how similar Steve is to his brother.
One viewer tweeted: "@vernonkay's brother is just vernon xx #ThisMorning"
Another wrote: "Vernon Kay’s brother sounds just like him #ThisMorning #ImACeleb"
"ohhhhh my god vernon’s brother sounds EXACTLY like him!! #thismorning" A third put.
A fourth said: "Vernon’s twin #ThisMorning"
A fifth chimed: "Definitely got the same nose #ThisMorning"
Another commented: "Ooh there's some good genes in that family...#thismorning", while a someone else said: "Vernon’s brother looks and sounds just like Vernon.. what a revelation #ThisMorning"
It comes as the first celebrity vote off is set to take place tonight, with one of the twelve celebs in camp to exit the show.
The ITV series is being cut short this year by two days, ending on a Friday rather than a Sunday for the first time in as long as anyone can remember.
While the broadcaster hasn't confirmed why I'm A Celeb is ending early, it's thought the move was made due to the colder weather conditions this year.
ITV will air the final and crown the first King or Queen of the jungle on Friday, December 4.
