Emmerdale star Danny Miller is set to become a millionaire if he wins the 2021 series of I'm A Celebrity... Get Me Out Of Here!
The 30-year-old actor is a fan favourite to win the show and he's already lined up some big work opportunities for once he leaves the castle.
While he shot to fame with his role on the soap Emmerdale, it's deals being made by Danny's friend Scott Thomas that look to be bringing in a staggering amount of money.
Scott, of Love Island fame, heads a Manchester based PR firm and happens to be close with the billionaire who runs popular clothing sites Boohoo and Pretty Little Thing, Umar Kamani.
It's been reported that Danny won't have to wait around once he leaves the castle later this month, with a string of media interviews, endorsements and public appearances already on the cards for the camp mate.
A source said: "He'll come out of camp to several big TV offers - he's proved very popular. Scott is looking to work a number of angles for Danny, including speaking to the Kamanis about getting Danny on the catwalk with Boohoo."
It's suggested that Danny will be a hit for marketing teams, with his presence as Aaron on Emmerdale making him very recognisable across and the newfound I'm A Celeb fame bringing him to the wider public eye.
It has been said that in order to guarantee success following an appearance on I'm A Celeb is to act quickly and seek out the best deals while the star is still relevant to the general public.
If he manages to score a deal with Boohoo or Pretty Little Thing, Danny will be in very good company.
Footballer Jack Grealish landed himself a six-figure deal with boohooMAN in a collaboration after a particularly successful Euros stint.
A source told The Sun : "Jack's popularity has soared this past year - giving many non-football fans a reason to watch a match.
"He's been a hit on and off the pitch and is now giving fans the chance to dress just like him after proving he's not a one hit wonder."
Scott has managed to draw extra attention to Danny with a plane stunt that involved a banner reading "Danny Miller to win" being flown above Gwrych Castle.
Crew members urged the celebrity contestants inside to avoid them seeing the sign, but a source claimed that it was an attempt by Scott to lift Danny's spirits.
The source said: "Scott loves a stunt and is always game for a laugh. He wanted to to lift Danny's spirits and let him know how well he's doing and how much everyone loves him. It was all good harmless fun."
