I'm A Celebrity's Beverley Callard shocked her campmates, and viewers, as she called her husband Jon a "mega-sh*g" on live TV.
The former Coronation Street star, 63, began talking about her beloved partner to her co-stars on the show, before dropping a huge bombshell to them.
"He's gorgeous," she began, as Vernon replied: "No doubt he is."
The TV presenter then explained in his VT how Beverley has been dishing out secrets about his bedroom activity throughout their first week.
She continued: "I go, 'Jon! You are my mega-sh*g'."
After Beverley made her revelation, Ant and Dec were in hysterics and made a joke about her brave statement in a bid to get the hashtag "mega-sh*g" trending.
Dec joked: "Bev's husband Jon, or as he's now known, from this moment on, as the mega-sh*g."
Ant added: "If any of Jon's mates are watching, now is probably a good time to text him. Just text one word, mega-sh*g. See what he says. If you want to tweet about it, just use the hashtag mega-sh*g."
His co-star giggled: "We should probably get this trending for Jon."
Twitter users quickly followed their suggestion and got the hashtag trending as they couldn't help but tweet about it.
One person commented: "Beverly sharing a bit too much about 'the mega sh*g' #ImACeleb #imacelebrity #megashag."
A second penned: "Congrats to Bev's John for being described as a mega-sh*g on national TV #ImaCeleb."
"Absolutely howling at Bev “he’s a Mega Sh*g #megashag #ImACeleb," a third added.
*I'm A Celebrity continues tomorrow at 9pm on ITV.
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