I'm A Celebrity fans were left absolutely stunned to see Kiosk Cledwyn appear in a Tesco advert on Sunday evening.
While ITV ran an ad break during tonight's instalment of I'm A Celebrity...Get Me Out of Here! eagle-eyed fans quickly noticed a very recognisable character pop up in Tesco's festive advert.
The clip featured I'm A Celeb's Kiosk Cledwyn looking grumpy as he sat in front of a platter.
The character is more famously known for teasing the I'm A Celebrity cast with tasty treats while running the tuck shop.
In the Christmas advert, a voice over told Kiosk Cledwyn that this year it was OK if he was naughty.
"Ah ha, Kiosk Cledwyn. Feeling guilty for giving the campmates such teeny tiny portions?" the voice over said.
"Well, after this year, Tesco says there is no naughty list. So you can treat yourself."
Kiosk Cledwyn then lifted the dish cover to unveil a tray of tasty party food including pies, skewers and dips.
"Bet you love party food, well apart from the pasty bit," the voice over then joked.
I'm A Celebrity fans couldn't believe their eyes after seeing that the character had made the leap into the adverts between the show.
"Awk cledwyn has only gone and got himself an ad deal with Tesco, good on ya #imaceleb," joked one fan.
"cledwyn featuring in one of tescos christmas ads is just iconic #imacelebrity," said another.
Another wrote: "GET THAT BAG FROM TESCO CLEDWYN LAD #imacelebrity #ImaCeleb."
"yes another cledwyn tesco advert #ImACeleb #ImACelebrity," added another.
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