Adam Thomas' presenting style is not sitting well with I'm A Celeb Extra Camp viewers.
The first-time host has come under fire for his on-screen 'flirting' with an I'm A Celeb production staff member on Tuesday night's episode of the jungle spin-off show.
The former Emmerdale actor, 31, who is married and father to Teddy, five, and daughter Elsie-Rose, 18 months, was giving TV watchers a tour of the set of the upcoming Bush Tucker trial named Just Desserts when he was joined on-screen with a crew member named Molly.
Introducing the behind-the-scenes worker, Adam exclaimed: "I'm here with the one, the only, the beautiful, the gorgeous - sorry what's your name again? - It's Molly! I knew that!"
He continued: "Molly just told me how nervous she is and I'm really nervous so if we get through this without messing up it's gonna be a miracle. Let's do it! We're a team ok?".
The Manchester native then caused a stir by asking Molly: "Right, first things first. What's your number?".
He then blurted out: "Joking!"
Adam's behaviour did not go unnoticed by fans who called it 'creepy' and 'inappropriate' who took to Twitter to hit out at him.
A viewer watching blogged: "Adam Thomas hitting on the Trial woman and his whole encounter with her was just creepy #ImACelebExtraCamp #ImACeleb."
"Omg I didnt even know he was married! And he just openly and creepily hit on a woman on live TV! Not okay #extracamp," typed another.
An uncomfortable TV watched added: "Adam Thomas! Bit inappropriate at the trial thing."
Some berated him, as they asked: "How’s adam Thomas pure flirting on live tv with his wife and kids sat at home," and "Why was Adam Thomas flirting with a member of @ImACelebrity's production team when he has a wife and child? That's a big no-no."
Adam hosts Extra Camp alongside Emily Atack and Joel Dommett.
While Joel's been on I'm A Celeb's sister show for two years now, this year is Emily and Adam's debut after the departure of Scarlett Moffatt and Joe Swash.
*I'm A Celebrity returns tomorrow at 9pm on ITV
