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Daily Mirror
Daily Mirror
Entertainment
Sarah Robertson

I'm a Celeb could be axed as bosses in 'absolute panic' over disaster costing millions

There are fears I’m A Celeb could be axed after Storm Arwen forced a 48-hour blackout.

The reality show was pulled just hours before tonight’s episode – and will not be aired tomorrow night.

ITV bosses said the production base had suffered “significant damage” in the storm.

But contestants are safe and remain inside Gwrych Castle.

It is the first mid-series shutdown in the show’s 18-year history. It comes after the series was engulfed in chaos when three celebs needed medical attention.

Non-essential crew have been taken off site as the weather is playing havoc (© Andrew Price / View Finder Pictures)

Producers are said to have fears for Naughty Boy, Arlene Phillips and Frankie Bridge following the departure of Richard Madeley.

And insiders are concerned a decision could be made to ditch the series, which would cost ITV millions of pounds.

One told the Sunday Mirror the “shutdown has caused absolute panic”. Only essential crew now remain on site.

The show averages 11.5 million viewers and advertising slots cost a fortune. There is also a sponsorship deal with bingo site Tombola.

Our insider said: ‘I’m A Celebrity is the jewel in ITV’s crown – one of their top-earning and most popular shows.

“Having it disappear, even for 48 hours, a week into the series is a disaster.”

Get them all out of here! (© Andrew Price / View Finder Pictures)

Branding expert Mark Borkowski told us: “I suspect there’s a lot of wringing hands inside ITV because it’s about momentum.

“The first week is about building a relationship with the audience with those stars – good and bad – and that’s not happening. People will stray off.”

Clip compilations replaced tonight’s episode.

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