The fairy tale of the magic carpet is real — rugs have the power to transform an interior. Whether you're searching for a space-changing statement or simply somewhere soft to land your feet, knowing where to buy rugs can make or break a room.
It's like the finishing detail on an outfit; a rug's wow-factor all comes down to the size, shape, color, and material you choose. Full disclosure: My apartment has long been rug-less, not because I didn't want one, but simply because I couldn't decide. There are so many to choose from, finding the best rug is like a needle in a haystack.
Fortunately, my job involves staying on top of the latest rug trends, discovering the best brands, and working out where to buy rugs that will last (both in quality and style). Over the past few weeks, I've scoured the internet, considering every detail from price to make and material.
Given how often we see and interact with rugs in our space, I'm convinced that just like quality furniture, it's worth investing your absolute maximum in the floor covering. And whether that's £200 or £20,000, I've found something that suits. The result is a comprehensive guide to where to buy rugs, as well as some of the styles I'm eyeing off for my own home.
The 2025 Rug Edit
What are the Best Rug Brands and Where Do I Buy Them?
As I mentioned, there are countless options when it comes to where to buy rugs. For your sake (and mine), I won't include them all — just the best options I can confidently vouch for.
There are some familiar favorites, such as H&M Home and Ruggable, as well as some newer contenders, including Scandinavian design brand LAYERED. But everything has the Livingetc tick of approval. This is where to buy rugs.
Nordic Knots
Price range: £££
Nordic Knots is a Scandi label with beautiful, contemporary designs that blend timeless style with the typical (and beloved) Scandi sensibility. Almost every time I have swooned over a rug on social media, I quickly find out that it's a Nordic Knots design.
Though the textiles are designed in their Stockholm studio, each piece is handmade by artisan weavers in India. This luxe craftsmanship means that Nordic Knots rugs typically come with a higher price tag (most starting from £600), but on the other hand, you can feel confident that you are investing in a contemporary piece that will last you for years to come.
This Grid rug is part of Nordic Knots' short-pile wool collection, meaning it’s as functional in high-traffic areas as it is stylish. Plus, it comes in a range of colors and grid patterns to choose from.
LAYERED
Price range: ££ - ££££
I discovered LAYERED after seeing the blue and orange geometric rug (shared above) on Pinterest, which led to a feverous hunt to find out where I could buy it. Since then, LAYERED has quickly become one of my favorite rug brands.
A Swedish interiors brand founded in 2015, LAYERED blends bold contemporary styles with craftsmanship and sustainable materials. Color, pattern, and playfulness are at the forefront of every design, making finding that one-of-a-kind statement piece so much easier. Plus, they regularly partner with artists and designers to create unique one-off collections.
If you ever find yourself in Stockholm, you can also visit the LAYERED showroom, but it's easy to shop online (there is free shipping to the UK), and retailers including Anthropologie stock LAYERED rugs as well.
This beautiful plaid-inspired rug from LAYERED instantly caught my eye, as I recently explored the plaid rug trend. It’s a flat woven jute style, so you can be sure this design, though a statement piece, will last you through the years.
La Redoute
Price range: £ - ££
La Redoute has become quite a staple in my shopping cart, and it's one of the first places I'd look when buying a rug. In particular, La Redoute's AM.PM collection comes to mind. It's filled with trendy, modern, and stylish pieces at a price range you can't beat. Fortunately, these characteristics extend to its rugs, too.
If you're looking for a rug that feels neutral but isn't boring, La Redoute's range is the perfect place to start. From on-trend shag rugs to classic low-pile staples, this home brand is a must-stop on your rug journey.
Sometimes a solid-colored rug is the best choice for a space — and when in a neutral color way, like this burnt orange, it can even become a show-stopper that pulls the room together.
Anthropologie
Price range: ££ -£££
Anyone who knows me knows that I can't skip Anthropologie when it comes to interior decor shopping. You can always count on it to deliver unique offerings — the kind that look worldly and vintage (usually code for 'very expensive') but are, to my delight, generally quite reasonable. Most rugs in the brand's collection start at around £68.
And while Anthropologie is a lifestyle destination covering everything from clothing to candles, don't overlook its rug collection. The brand does floor coverings exceedingly well, despite offering such a vast variety.
If you’re on the hunt for something fun, trendy, or timeless, Anthropologie has you covered at prices you can’t refuse and quality that exceeds expectations. And if you’re feeling fancy, they have a small selection of luxury, one-of-a-kind options too, as they often stock designer brands or artist partnerships.
Anthropologie’s rugs are a high-low mix, with mostly low to mid-range finds. As a pizza-with-caviar kind of girl myself, this balance is ideal.
You can always count on Anthropologie for a fun twist on the classics. This piece is neutral enough to style anywhere, but the snake border adds instant personality.
H&M Home
Price range: £ -££
We know and love this iconic brand for its go-to neutrals and dependably chic styles. Their rug selection is reminiscent of that friend who’s effortlessly beautiful and always put together without trying too hard; a nonchalant elegance, which offers no shortage of timeless, everyday styles.
And for prices you genuinely can't beat. Most of H&M Home's rugs start at around £49 and don't extend far beyond £200, so whether you are sourcing the first rug in your collection or need a small accent piece, you don't have to worry about breaking the bank.
Shopping online is as easy as it gets, as H&M offers a full range of sizes in almost every rug style. And with a few stores around the country, use the store locator guide to find a showroom near you to see the styles in person.
I’ve always loved H&M for its reliable wardrobe basics, but the brand is proving to be just as good for home furnishings. For a fabulous price, this neutral rug is the perfect base piece.
Ruggable UK
Price range: ££
When people think of buying rugs from Ruggable, the first thing they likely think of is 'washable'. But don’t mistake washable for less stylish. Ruggable’s offerings are as beautiful as they are diverse, with collaborations including designer Jonathan Adler, the late and great icon Iris Apfel.
Ruggable has long been a beloved rug brand throughout the US, and their UK site is just as promising. My recent favorite? The Local Project collection, which features exclusive styles by leading Australian designers.
And in an almost dizzying array of sizes: area, runner, and round rugs in nearly any dimension you can dream of. Don’t know what size to get? They have a guide for that, too. Ruggable thought of everything, and I do mean everything, making it an essential stop in your rug search.
Ruggable’s designer collabs are part of what makes this brand a good place to buy rugs. The Morris & Co collection is whimsical yet refined and timeless — what else could you ask for?
Habitat
Price range: £ -££
I won’t claim Habitat is the go-to destination for the chicest, most design-forward rugs. But maybe this is your first adult rug purchase, or you’re planning to move in the next year. You might be unsure about a certain style and simply want to test it out. Or perhaps, in this economy, the lower the price, the better. If you see where I’m going with this, Habitat's rugs are a budgeter’s dream.
Habitat's rug collection is full of colorful, playful patterns as well as an assortment of solids and neutrals. A little something for everyone, as they say. Plus, you can't beat this brand for being a reliable one-stop shop. You can pick up your new rug, as well as a side table and floor lamp, to complete the look.
However, Habitat's outdoor rug collection is what has completely converted me. A garden that feels like a living room starts with a beautiful rug that brings that cozy element outdoors, and for that, Habitat has you covered.
In need of an outdoor rug that looks just as good as your indoor option? Look no further. Starting at just £15, you can’t beat this striped option from Habitat.
FAQs
How much should a good rug cost?
There are several factors that will determine how much you should spend on a quality rug: size, material, and construction to name a few. And what rug you select depends on what will be right for you and your space.
That being said, a quality rug can range anywhere from £500 to £5000. A large hand-knotted wool rug will fall in the latter price range, while a small rug made from a synthetic blend will be within the former budget. Ultimately, it all depends on your budget and the size of the floor you are covering.
And if you want to narrow your search for an affordable rug even further, Livingetc regularly keeps on top of all the best rug deals.
What to avoid when buying an area rug?
Getting the wrong size, choosing the wrong material, or going for something that's not durable are three of the biggest rug mistakes to avoid when buying an area rug.
For instance, a rug that's too small will throw off a room's visual balance, or a style like a shag won't be very practical for a high-traffic area.
But ultimately, the biggest thing to avoid when shopping for an area rug is buying anything before you actually know what your space needs. Ask yourself: Do you need a natural material that is easy to clean and maintain? Or are you looking for a handwoven silk rug to provide plushness in a secluded area like the bedroom? That will help you narrow down your search.
Buying a new rug is an exciting process, but there is an art to mastering how to choose a living room rug. Thankfully, we've got advice on everything you need to know for that, too.
