It's incredible how different you can make yourself look with a couple of tricks up your sleeve, and this is even true when it comes to enhancing the shape of your breasts.
One woman has shown how she can make her bust look much fuller with a bit of simple padding, boosting her boobs from an A cup to a C with one simple switch.
Heather Kamback is one half of the team behind Inbodi Swim, a swimwear brand that she co-founded with her former college roommate Daniela Schiliro.
The brand features a range of Up Your Cup padding to add to bikini tops, intended for those "who want an extra boost or a little added support", with the two New York-based businesswomen regularly showcasing their wares on their popular TikTok channel.
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Followers have been amazed by how effective the Up Your Cup range - with triangle or bandeau push-up pads on sale - really is, and have been particularly blown away by Heather's "catfishing" skills.
Uploading demonstration videos to TikTok via the username inbodi, Heather shows just how much of a difference the padding can make to her figure, with one recent video, in particular, leaving followers' jaws on the floor.
In the clip, captioned "call me catfish", Heather can be seen wearing a dark turquoise bikini beneath the words "You are not a 32A", showing herself both with the padding and without.
The difference is truly astounding, as reflected by the numerous disbelieving comments.
One person gasped: "Ummm WTF just happen there? That's some witchcraft c**p right there."
While another laughed: "I must be a -A if she's an A cup!"
A third person noted: "You just saved $10 grand", with the padding appearing to bump up her bosom size as well as any surgical boob job could.
As per the inbodi website: "Finding the perfect suit that embraced our different body shapes always seemed nearly impossible. Every woman should be empowered to choose what style and fit make her look and feel her best. We empower the choices of all women".
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