Oh the '90s... what a different time you were.
Now known for her classic 'yummy mum' style, Holly Willoughby left a lot less to the imagination as a fresh-faced Pretty Polly model.
In a TV advert which screams 'pure 90s' the This Morning presenter posed in just her undies as one of the first famous faces to represent the Nottingham company's debut lingerie range.
The £8 million marketing campaign for the 1999 PP bbras used the tag line "Oooh it’s the way they make you feel" and included some pretty 'out-there' adverts which paired scientists with models.
In one ad the Dancing on Ice presenter, wearing a simple white microfibre up-bra, says "Don't squeeze them, lift them" while a generic scientific device's needle goes off the chart.
In another she screams: "I am a sex goddess".
Oh my!
Twenty-years later, the TV golden girl who has participated in her fair share of cheeky antics on Celebrity Juice, sees the funny side, saying she has no regrets about the shoot but would not strip off now.
Speaking to The Mirror about the Pretty Polly ad back in 2017, the mum-of-three said: “It’s nice to have those things. If you can’t do that when you’re younger... and, you know, I did look so young. I had my natural-colour hair.
“You know, when I’m a grandma I can look back and go ‘Look, this is what I used to do’.
“I think it’s really nice to have those things. I liked it. I really liked it.”
This year Pretty Polly, a one-time employer of 1,000 people at it's former factory in Sutton-in-Ashfield, celebrates its 100th anniversary.
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