
I'm a huge photography fan, and have been lucky enough to have had the opportunity to shoot the biggest cycle races and riders all over the world. From Paris-Roubaix to the World Championships in Scotland, photography has been a huge part of my career.
I also love filming my rides, capturing epic moments on big bikepacking adventures like the North Coast 500, or simply pottering around and pestering friends on local gravel rides. Having used a variety of action cameras over the years, from GoPros to DJIs, I can safely say the Insta360 action camera range ticks all the boxes. Loaded with attractive features, they are some of the best bike and helmet cameras around.
Currently, Amazon is offering discounts of up to 30%, which takes the Insta360 X4 down to just $349.99, a $150 saving, and the cheapest it's been this year, smashing the previous best price of $424.99 by an incredible $80.
Get the Insta360 X4 for just $349.99 at Amazon.
The oldest in the range, Insta360 X3, has also hit its best price this year, now down to a bargain $249.99, and a $50 off reduction.
The discounts are most likely so attractive because the just-released Insta360 X5 has now superseded the X3 and X4 models. That also has a small, but noteworthy discount, reduced by just 5% to $519.99, with a small saving of $30 on the list price of $549.99.
The best savings are on the still outstanding X4, which, for me, offers much of the same performance as its all-new X5 sibling. It's worth noting that Best Buy and Walmart offer deals on all these cameras, with Best Buy price-matching these deals if you prefer to shop outside of Amazon. The Insta360 X5 is cheaper at Walmart, but it's a refurbished version.
The Insta360 range is a superb all-rounder action camera, with many cycling-friendly features. However, their ability to shoot 360-degree video makes them stand out compared to rival brands. The X3, X4 and the new X5 sibling will capture a wider perspective than a standard action camera—meaning you never miss any of the action. The AI-powered Insta360 app will reframe the footage to any angle or view you wish, so no more post-ride disappointment when you discover your camera angle was all wrong.
The X4 and X5 are physically around the same size and weight, with the X5 weighing 20g more than the X4, so you can easily mount them to bike handlebars or any of the best road bike helmets, wear them on a chest harness, or even use them with the very clever invisible selfie stick—which is brilliant. However, we don't advise riding while holding a selfie stick.
Another feature that makes the 360 range stand out above its rival cameras and really ups the usability is their large, clear touchscreen display. On the X5 and X4, it measures 2.5 Inches and makes whizzing around the plethora of settings and adjustments a breeze. For on-the-fly viewing of what you've just ridden, it's brilliant, too, with crisp and bright viewing.

These deals are currently only available in the US, but below, you'll find all the best Insta360 X3, X4, and X5 deals in your territory.