IndyCar owner Roger Penske recently announced the return of IndyCar racing to the historic Milwaukee Mile for the 2024 season. The event, named the Hy-Vee Milwaukee Mile 250s, is set to take place on Labor Day Weekend, sponsored by the growing supermarket chain, Hy-Vee.
The Hy-Vee Milwaukee Mile 250s will mark the first IndyCar Series event at the Milwaukee Mile since 2015 and will feature a doubleheader weekend, serving as the penultimate event of the 2024 season. The partnership between IndyCar, Wisconsin State Fair Park, and Hy-Vee aims to create an unforgettable experience for racing fans.
Hy-Vee, known for its active involvement in sports marketing, has been a prominent supporter of motorsports. The supermarket chain first partnered with IndyCar in 2020 and has since been a key sponsor for various racing events, including the IndyCar doubleheader weekend at Iowa Speedway.
With its expansion into Wisconsin, Hy-Vee's sponsorship of the Hy-Vee Milwaukee Mile 250s further solidifies its commitment to motorsports. The event is expected to draw a large audience, combining thrilling IndyCar races with top-notch entertainment.
Wisconsin State Fair Park, the venue for the Hy-Vee Milwaukee Mile 250s, is a renowned entertainment destination that hosts numerous events throughout the year, including the annual Wisconsin State Fair. The Milwaukee Mile, established in 1903, holds a significant place in racing history, having hosted 114 IndyCar races over the decades.
The upcoming Hy-Vee Milwaukee Mile 250s weekend will feature 250-mile IndyCar Series races on consecutive days, offering fans an action-packed experience. The event is poised to play a crucial role in the 2024 IndyCar championship battle, with the races serving as the 15th and 16th rounds of the season.
As the countdown to the Hy-Vee Milwaukee Mile 250s begins, anticipation is high for a thrilling weekend of racing at the iconic Milwaukee Mile speedway. Racing enthusiasts can look forward to witnessing top IndyCar drivers in action against the backdrop of this historic venue.
