When Amazon addict Emily McGuire was presented with one of its distinctive packages by her husband for her birthday she presumed a gift was inside.
But a closer inspection of the package revealed it was actually a cake that her husband had custom made in recognition of her passion for the online store.
The American military mum, who runs her own photography business, was so delighted with her partner Mac's creation, she posted an image of it on social media.
She wrote: "In that moment, I knew my husband gets me."
The impressive cake even came with a believable label and Amazon scotch tape - both made from yummy icing.
Emily quickly became the envy of thousands of addicts across the globe.
One woman wrote: "I need this. I seriously have a package coming every day this week and two more before the 31st."
Another addict quipped: "That cake has my name written all over it!"
While someone joked: "All fun and games until you sleepwalk and start chewing on a cardboard box thinking it’s a cake."
Responding to the viral fame her cake has attracted, Emily said: "It has been insane."
