The Merseyside-based owner of Littlewoods and Very.co.uk has announced it is to create hundreds of jobs on the day it also reveals its new identity.
Shop Direct has officially changed its name to The Very Group in a move it says not only brings the group's name into line with its flagship brand Very.co.uk, but also reflects "the next phase of the business' ongoing transformation", as BusinessLive reports .
The firm, whose headquarters are in Speke , said it will now recruit 150 new roles in data and technology. That's as well as hundreds more new jobs at the firm's new fulfilment centre in the East Midlands , which it said it will be operational this year, employing around 800 people during peak periods.
Henry Birch, group CEO, said: “I’m hugely proud to introduce The Very Group.
"This rebrand builds on over 100 years of history during which time we’ve gone from catalogues to bricks to clicks to mobile.
"We’ve always had a passion for reinvention and becoming The Very Group is another important part of our story.
“We want to be the number one destination for shoppers who value flexible ways to pay.
"We’ll achieve that by constantly improving what we do, innovating with data and technology at our core, and delivering the best experience for our customers and our colleagues.”
The move also celebrates the 10-year anniversary of Very.co.uk, which launched in 2009 as a pureplay digital retailer.
Today, Very.co.uk is a £1.5bn-brand with 3m active customers.
The entire group has annual revenues of £2bn and over 4m customers.
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