Hull paper targets women readers

The Hull Daily Mail is targeting female readers in order to boost its sales - and advertising revenue - with a weekly 12-page section, Female. It contributed to a 2.2% sales rise after its launch last week. Senior assistant editor Paul Hartley said: "To make our section distinctive the emphasis is firmly on local content. We feature clothes readers can buy locally, interview local people and publish local views." (Via holdhefrontpage)