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Birmingham Post
Birmingham Post
Business
Phil Winter

Hull holiday home giant Willerby launches new model to mark history

Hull holiday home manufacturer Willerby has relaunched a special model which has played “a pivotal part” in the business’ 70-year history.

Willerby’s story dates back to 1946 when the firm was launched by founders Walter Allen and John Richardson.

Ten years after its launch, Willerby released its first Vogue product in 1956.

To mark the company’s history, Willerby has now launched a new version of the Vogue, called the ‘Vogue Classique.’

Kirsten Bolton, marketing director at Willerby, said: “The Vogue model has played a pivotal part in our history over the past 63 years, and holds a special place in the heart of the Willerby team.

“We’ve revitalised an old treasured favourite and given it a modern makeover. 

“We’re extremely proud of this truly luxurious model; it is a fantastic choice for couples who lead busy lives to enjoy a weekend getaway, surrounded by gorgeous features and interiors.”

The ‘Vogue Classique’ is based on an original holiday home from Willerby, designed with state-of-the-art features to suit its modern audience.

The ‘Classique’ is bigger and better than its vintage predecessor, and is the largest holiday home available on the market in its category. 

The premium home includes a luxurious living space, grand kitchen and deluxe master bedroom suite.

Mod-coms also include an American style fridge-freezer, wine cooler, a six-seater dining table and walk-in wardrobe, making life easier and more comfortable during their stay.

The ‘Classique’ officially launched on July 18.

Willerby has two showrooms in the UK – one is in Hull, with the second in Livingston in Scotland.

The Hull manufacturer’s new ‘Vogue Classique’ can be seen at both showrooms. The original Vogue dating back to 1956, and one of only 10 in the country, can also be seen at the Hull showground. 

Willerby recently released its annual figures for the year ending September 29, 2018.

Profits before tax at the manufacturer rose from £12.2m to £14.3m, as sales also hit £174.8m – up from £165.9m in the 2017 year.

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