It's the beer with all-Australian ingredients being made in Goulburn designed to quench thirst and support drought- and bushfire-affected communities.
Every case of new Tribe Breweries' lager Hughie sold will see $2 donated to GIVIT, which allows registered charities to put the call out for specific donation requests.
"It's fantastic to be producing a drop of great-tasting Goulburn beer that is 100 per cent Australian and gives back to the community it serves," Tribe chief executive Anton Szpitalak said.
GIVIT helped the Braidwood Life Centre with water tanks and building supplies to help people rebuild after bushfires swept through the region last year.
The vice-chair of the Braidwood Life Centre, Maria Bakas-Booker, said the difficult times in the town and surrounding region were not over.
"Roads were closed in and out of Braidwood for weeks, and our volunteer firefighters worked very long shifts in such ferocious conditions. More recently, GIVIT has also supported us with new clothing such as socks, beanies and linen," Ms Bakas-Booker said.
"We are still experiencing difficult times in this area, and it is very important to us that an organisation such as GIVIT recognises and helps people. By working directly through the Braidwood Life Centre, GIVIT has enabled many people in the community to help get back on their feet."
GIVIT's ACT and south-east NSW manager Caroline Odgers said that people cracking open a cold one could find out about the charity's work and connect with communities in need.
Ms Odgers said it had been difficult to keep communities' needs on the public radar nearly a year on from the deadly bushfire season.
"We're still seeing donation requests from charities we're working with on the ground, in the frontline. Requesting items such as generators, because people don't have access to power on their blocks. We're seeing requests for water tanks, because people don't have access to clean water on their properties as well," Ms Odgers said.
Braidwood had been through a tumultuous year and work to complete the recovery was far from over, Ms Odgers said.
"It wasn't that long ago that Canberra was trucking water into Braidwood because the region's supplies were so low after the bushfires. I guess in the months after to be impacted by flooding and then pandemic, it's a pretty resilient community but the road to recovery is a long one," she said.
Ms Odgers said donations slowed down for a while from March when much of Australia was pushed into lockdowns to stop the spread of COVID-19.
"But what we're seeing now in recent months is that a lot of people have a bit of survivors' guilt. So these are the ones who still have their jobs, still have their house, steady income, they're doing OK at this point. So I guess the beauty of GIVIT is they can see these needs and it's a real tangible way of giving, because you can donate items or funds," she said.
Ms Odgers said donation requests from the Snowy-Monaro region had shifted focus to items that would help people's mental health. A man who had requested nothing previously had asked for a beehive to help out in his replanted garden, she said.
"Mental health is so important and if a donation of something [is] as simple as a beehive or a canoe, so someone can paddle down the Clyde River, that's pretty important at this point."
