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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

Hugh Macleod, in defence of blogging

Hugh Macleod is characteristically and delightfully rambunctious in his reaction to the 'is blogging dead' debate that reared its head recently. Whatever the "groovy cats in Silicon Valley" are up to, says Macleod, blogging is still global, still free and still accessible, if you have the skill, the will and something to say.

"I prefer my brand to be a "global microbrand". It's easy and it's flexible. It's not tied down to one geographical locale, which I've always found to be financially unreliable. So business is a bit slow around here in England. No matter. I'll head over to Redmond, Washington, and do a gig for Microsoft if I have to. New York? Sure. Houston? If they pay me enough.

"So that's why I have a blog, I suppose. I like the control. I write something, I post it, it gets read, hopefully good things happen as a result, somewhere on this small blue planet of ours. Unlike a book or a movie or a TV commercial, there's no waiting around for somebody else to greenlight it. The only light is the greenlight."

Macleod (who draws cartoons for the back of business cards, for the uninitiated) will also no doubt be delighted that his Facebook cartoon reached the hallowed pages of Valleywag.

Source: Gaping Void

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