Hundreds of shoppers queued outside Liverpool's new bargain store this morning before its doors opened for the first time.
One Below opened its new store in Bootle's New Strand Shopping Centre and a lot of people were keen to see what bargains were on offer.
Queues were so long outside, they stretched past four other stores in the shopping centre.
Costco releases its Mother's Day 2019 gift ideas and you don't need to be a member to buy them
The first 50 shoppers were given a goody bag filled with freebies.
One Below stocks a wide range of items across 10 departments including groceries, home, health and beauty and baby care.
The stores are being independently financed and launched by father and son entrepreneurs, Christopher Edwards, 36 and Christopher Edwards Senior who were the founders of Poundworld before it was sold to an American company.
Liverpool Cinema Woolton Picture House has Christmas screenings you need to book now
Many of the staff who lost their jobs when the old Bootle Poundworld shop went in to administration in 2018 have been given new employment at the One Below store.
Christopher Edwards, managing director of One Below Retail Limited, said: “We’re thrilled to be launching one of our first One Below stores in Bootle.
“We’re happy to be able to employ many of the former Poundworld staff, who were some of the 6,000 employees to have lost their jobs when the new owners of the business, TPG Capital, sent Poundworld in to administration in 2018.
“One Below will be the only name on the high street offering everything it sells for £1 or less, with branded, quality products costing as little as 29p.
Wetherspoon pubs holding a beer festival with ridiculously cheap pints
“We look forward to helping local shoppers to save on a variety of their favourite products.”
