Liverpool ONE has welcomed a new store and it’s the largest of its kind in the UK.
An OMEGA store has moved into upper South John Street in the retail complex, next to the Apple store, and it even has its own bar.
The 2,000 sq ft store, which opened yesterday, is the brand’s largest franchise boutique in the UK and showcases OMEGA’s Speedmaster, Constellation, Seamaster and De Ville collections for men and women.
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It is an authorised repair centre and as well as the bar, the boutique has a number of unique features including an innovative changeable lighting system to help create different ambiences in store.
In what will be a first, the boutique makes use of OMEGA’s own fragrance in the showroom air-conditioning system, adding a multi-sensory experience for shoppers.
The news of the new opening coincides with an 18% increase in jewellery sales at Liverpool ONE since retail re-opened on April 12, compared to the same period in 2019.
Alison Clegg, managing director, asset management, Grosvenor Britain & Ireland, said: “The opening of such a significant OMEGA boutique demonstrates Liverpool ONE’s continued popularity among leading retail brands for physical stores. It is a great addition to Liverpool ONE’s luxury offering and provides even more diversification at the destination. Together with other recent additions, Liverpool ONE continues to be one of the most in-demand and best-performing destinations in the UK.”
John Robinson, managing director at David M Robinson, added: “I am thrilled to see the doors of our OMEGA boutique open in Liverpool, cementing the city as the home of DMR. It has been an exciting journey along with our friends at OMEGA and we are pleased that they have chosen us as their preferred partner for this project which has created a unique luxury proposition here in the heart of Liverpool ONE.”
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