A huge double-billboard has been erected in Bolton mocking Conservative leadership hopeful Boris Johnson.
It accuses the former Foreign Secretary, the bookies' favourite to succeed Theresa May as Prime Minister, of 'thermonuclear hypocrisy'.
The giant billboard, put up by protest group Led By Donkeys , on Egerton Street in the Farnworth area of the town, refers to a comment Johnson made about former PM Gordon Brown in 2007, the MEN reports .
Johnson had criticised Brown in one of his Telegraph columns for not calling a general election when he replaced Tony Blair as Prime Minister in 2007.
Johnson wrote in his article: "It’s the arrogance. It’s the contempt. That’s what gets me.
"It's a transition about as democratically proper as the transition from Claudius to Nero. It is a scandal.
“It’s Gordon Brown’s apparent belief that he can just trample on the democratic will of the British people.
“It’s at moments like this that I think the political world has gone mad, and I am alone in detecting the gigantic fraud.”
His strong words appear to have come back to haunt him.
During a BBC TV debate earlier this month, Johnson dismissed calls for a general election following the current leadership contest.
Speaking to Newsnight presenter Emily Maitlis, he said: "No one in Parliament wants a general election."
When Maitlis quoted his 2007 statement about Brown, he replied: "He wasn't taking over in the context of a national political crisis where we need to get Brexit done."
Led By Donkeys, which has carved out a niche plastering politicians' Brexit comments on Billboards across the nation, chose to quote his article in their latest poster campaign.
James Sadri from Led By Donkeys said: "We wanted to slap this particular statement up on a giant double-billboard so it gets the full scrutiny of the public.
"Here’s a man who is likely to become our Prime Minister after getting the nod from less than 0.3 per cent of voters.
"For a man that used to think choosing a Prime Minister without an election was scandalous, he’s gone strangely quiet on the issue."
Led By Donkeys funds their billboard campaign through a crowdfunder.
The Manchester Evening News has emailed Boris Johnson's office for comment.
