Customers have been queuing up in Aldi supermarkets across the UK - and it's looking ugly.
People have been camping throughout the night to ensure they can buy one.
Reports are emerging that the queues are causing scenes of absolute chaos, with some shoppers even claiming to have 'fought' over the cuddly carrot and sprout range - and stores selling out in a matter of minutes, reports the Manchester Evening News.
Taking to Twitter, one frustrated shopper said: "Thought I’d get up early and go out to see if I could get one of those Kevin the carrot toys at Aldi. Got there and the queue was snaking back past the store with people still coming. All that for a toy!"
"I am in a queue at #aldi to buy fluffy sprouts..." said somebody else.
Another said: "Queues are forming over a carrot! A plush carrot at that! #kevinthecarrot #Aldi #Worksop ."
"Stalybridge Aldi sold out of Kevin’s in 20 minutes," another said.
"Can’t acc believe i nearly had a fight in Aldi over a Kevin the Carrott," wrote yet another carrot-buyer.
Julie Ashfield from Aldi told the Mirror Online: "Our colleagues opened the doors at 8am this morning and were met with an unprecedented number of customers looking to get their hands on Kevin the Carrot toys and his other friends, including Russell Sprout.
"We know our Kevin the Carrot soft toys and merchandise are incredibly popular with our customers and this year we increased the amount on offer.
"To give as many Kevin fans as possible the chance to buy the range, we have limited purchases to two soft toys per customer, but as with all of our Specialbuys products, once they’re gone, they’re gone."
