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Daily Mirror
Daily Mirror
Sport
Alex Milne

Huddersfield charged by FA over Paddy Power shirt stunt

Huddersfield Town's pre-season shirt stunt has seen them handed a Football Association misconduct charge which could see them having to pay a large fine.

The Terriers were widely-criticised for a sash-style shirt which bore the logo of controversial bookmaker Paddy Power when they unveiled it as their new home shirt in the middle of July.

They wore the shirt in a friendly against Rochdale on July 17, with the logo appearing to exceed the Football Association's guidelines of 250 square centimetres.

Town and the bookmaker later admitted to the stunt before bringing out a new, sponsor-free kit for the current season.

Huddersfield shocked the footballing world with the spoof announcement (Huddersfield Town)

" Huddersfield Town FC has been charged with misconduct in relation to The FA's Kit and Advertising Regulations," a statement read.

"It is alleged that playing kit worn by its first team during a pre-season friendly against Rochdale AFC on 17 July 2019 was in breach of FA Regulation C.2(i). The club has until 16 August 2019 to provide a response."

It remains to be seen exactly what the punishment will be if Huddersfield's response is rejected.

The shirts have been auctioned since they were worn in the friendly and have raised over £30,000 for charity.

Paddy Power claim they arranged the stunt in order to support the Save Our Shirt campaign, which aims to remove garish sponsorships from the front of football shirts.

Huddersfield will now most likely be fined by the FA (Getty Images)

The betting company's MD, Victor Corcoran, said: “Shirt sponsorship in football has gone too far. We accept that there is a role for sponsors around football, but the shirt should be sacred.

“As a sponsor, we know our place, and it’s not on your shirt.”

Huddersfield lost their first game of the Championship season 2-1 to Derby on Monday, and next face a trip to QPR on Saturday as they look to improve on a woeful Premier League campaign last season which saw them pick up just 16 points and finish rock bottom.

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