Two days after the release of a kit that was met with disdain from just about everyone, Huddersfield and Paddy Power have come clean.
On Wednesday, Huddersfield unveiled their new home kit for the 2019-20 season, boldly emblazoned with the bookmaker’s logo splashed diagonally across the front.
Many suspected it may have been a publicity stunt, something Paddy Power have plenty of form for. But the plot thickened when the Terriers wore the new strip in a friendly match against Rochdale mid-week.
It was announced on Friday however the contentious kit was part of a campaign titled #SaveOurShirt led by Paddy Power for more unbranded football shirts – with Huddersfield releasing imagery of a far more popular home jersey free from any sponsor logo.
Paddy Power MD, Victor Corcoran, said: “Shirt sponsorship in football has gone too far. We accept that there is a role for sponsors around football, but the shirt should be sacred.
“So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans.
“As a sponsor, we know our place, and it’s not on your shirt.”
